Does Your Law Firm Website Follow These 4 Best Practices?
Your website is often the very first interaction that a potential customer has with your business.
As a law firm, you want to ensure that your website design shows a sense of authority and professionalism. Of course, you also want to ensure you rank high in the search engine results and that people stay on your website for as long as possible.
The best website design practices can make that happen.
Read on to learn the basics of what makes for superior law firm web design.
1. Speed Matters
More than 40% of consumers say they’ll click away from a website that takes more than three seconds to load.
That’s why a fast-loading website is at the top of our law web design tips.
We suggest decreasing image sizes, enabling browser caching and file compression, and using a content distribution network to speed up loading time. You may also consider switching to a dedicated hosting server is your site has seen a major increase in traffic recently.
2. Mobile-Friendliness is Essential
Roughly 2/3 of Americans say they use mobile devices to get online, and that they usually use mobile devices in lieu of desktop computers.
One of the most important aspects of web design for law firms is to make certain your website is mobile-friendly.
This means making buttons and font large, getting rid of pop-ups and autoplay features, and even considering creating a completely mobile version of your website.
3. Make Scheduling/Billing Simple
Your clients don’t want to have to waste their time combing through your website trying to find out how to pay their bills online or how to book a consultation with your firm.
Your law firm web design should include chatbots that act as digital customer service representatives. These bots can help customers know which services to book, guide them through the online bill payment process, and even make appointments for them.
Include online forms so customers can come completely prepared for your appointments, and allow them to see your availability on your website.
4. Hire Professional Design Services
SEO experts at GLM Designs explain that lawyers need a professional, well thought out website that sets them apart from their competition and attracts new clients.
In most cases, website design for law firms isn’t something you have the time or expertise to handle on your own.
Hire a professional team that specializes in law firm websites. This way, you’ll get the best of both worlds when it comes to your site’s overall design and SEO optimization.
What Else Should Strong Law Firm Web Design Include?
Of course, these tips are just the foundation of excellent law firm web design.
You’ll also need to consider how you organize your internal pages and blog posts, where to place your social media icons, and how to guide visitors through your natural sales funnel.
Looking for more tips and tricks on how to outrank your competitors and increase conversions?
Keep checking back in with our blog to make sure you’re up-to-date on all the latest web design trends.
