Icetruck.tv News Blog

Great

Lifestyle

15 Traits of Someone Who Makes a Great First Impression

15 Traits of Someone Who Makes a Great First Impression


Have you ever heard the saying that you don’t get a second chance to make a first impression? People judge you when they meet you, and what folks think of you can impact the course of your life.

You should always strive to make a good impression as it might be the difference in landing the job of your dreams or remaining on the unemployment line.

Did you know that you only have a few seconds to make a good impression? You were always told that you should never judge a book by its cover, but sadly, people tend to be overly critical of others. They notice your manners and your appearance is important too.

15 Traits of an Individual Who Makes a Good Impression

Making a good impression is vital, and you have little time to do it. Here are 15 tips that can help you ensure that you create an excellent first impression, especially when the encounter is essential.

1. Watch Your Body Language

It doesn’t matter what you say if your body language shows something different. Your physique will naturally react when you are nervous or feeling overconfident.

If you find yourself rolling your eyes, giving smirks after comments are made, and having other nervous ticks, the other person may see you uninterested or inpatient with them.

Your body has a way of doing things out of your control. Have you ever had a nervous tic in your mouth or eye? Nerves cause most of these nuisances. Thankfully, you can control rolling your eyes and smirking.

Never underestimate the power of your body language and how it can impact someone’s impression of you.

2. Use an Appropriate Tone of Voice

Have you ever noticed how your tone can change the meaning of your sentence? If you use a monotone voice, then the other party may feel that you are unenthused by them or their conversation.

You want to make sure your voice is the right pitch, and whatever you do, control your tone. You can say the sweetest words possible, but if your tone is off, then it doesn’t matter what comes out of your mouth.

3. Smile (essential for a welcoming first impression)

When you meet people for the first time, you want them to feel that you are friendly and approachable. Having a smile on your face is like displaying a welcome sign.

People who walk around frowning and look like they’ve lost their best friend are using their body language to tell people to stay away. What does your body language say about you?

4. Listen More Than You Speak

Talking about yourself is effortless, but you should listen more than you speak. While it’s okay to tell a little about your life, you don’t want to yap incessantly. Rather, become an avid listener who only points out the highlights of your finest moments.

Speak only enough to keep the conversation going, and let the other person have the floor.

5. Be on Time

There’s nothing worse than a person who is chronically late. If you are going for a job interview or a first date, they will judge you by every little detail. It’s customary to arrive about five to ten minutes early. Make a good impression by showing your punctuality.

6. Wear Proper Attire

Have you ever heard that you should dress for success? Your clothes will give an instant impression of you before you ever open your mouth. If you’re going to an interview, then you need to be dressed professionally.

No matter where you go in life, you should always arrive well-dressed, clean, and have appropriate clothes. If you show up with a floral Hawaiian shirt to go to a formal gathering, then you may stand out like a sore thumb. Choose your clothes wisely.

7. Be Positive

Nobody likes a negative Nellie. You should be positive and speak only about upbeat subjects. Stay away from politics, the state of the world, and things that can rile some individuals.

Rather, talk about neutral topics like the weather, your family, and other generalities. Don’t be a pessimist, especially at a job interview or on a first date. You want to appear cheerful, so there is a second date or interview.

8. Never Badmouth or Gossip about Others

If you’re in a job interview, the worst thing you can do is to badmouth another company or its employees. The prospective employer may think that you were part of the problem and not them. Watch what you say and who you talk about on first encounters as it can show your character. No one likes a gossip.

9. Be Open-Minded

Everyone you meet isn’t going to have the same opinions as you. You must remain open-minded even if someone’s philosophy doesn’t align with yours. Always be willing to accept the differences and not be quick to judge others. If you close your mind, then your body language can show your dislike for the topic or situation.

10. Be Prepared

You must be prepared for any first meetings, especially if you have an interview. Try to find out as much as you can about the company and focus on crucial details. If you are meeting new friends, remember that these people can be potentially helpful to network in your career. Your first impression is vital for so many areas of life.

11. Don’t Put on a Show (it makes a poor first impression)

Some people put on a real show when they have first encounters. Be true to yourself. If these people are your friends, then they will like you for who you are.

If it’s a job prospect, then they should see the real you because that’s the person who would come to work every day. Your first impression should be a good one, but it should be truthful.

12. Use Manners

A few manners can go a long way. Saying “please,” and “thank you” as well as opening the door for others shows signs of good breeding. If you want people to like you, then use good manners from the start.

13. Always be Honest

You don’t ever have to embellish on your life or your accomplishments to make people like you. Telling false stories to get a job or a date can backfire. Tell the truth, the whole truth, and nothing but the truth, and you will have a better chance of making an excellent first impression.

14. Make Eye Contact

Eye contact is especially important, and some folks see it as respectful. Have you ever seen someone talk to you and look to the corner or down at the floor? Nerves can make your eyes wander all over the place, and some people see wondering eyes as rude.

When someone is speaking to you, be sure you look them directly in the eye. Even if you feel your eyes start to wonder, blink, and refocus your attention on the person talking.

15. Be Memorable

Part of making the first impression is that you need to be memorable. What makes a person unforgettable to you? You don’t need to be obnoxious, lie, or continuously talk to be memorable to someone.

However, you must find some way to make your mark, especially if you’re going for a job interview. You can wow people with manners and eloquent conversation, but your smile and nice clothes will help win them.

It would help if you found some ways to connect and make them remember you long after you’re gone.

Final Thoughts on How to Put Your Best Foot Forward and Make a Great First Impression

Did you know that that average job posting gets over 250 resumes in response? The job market is fierce, and employers are looking for someone that stands out from the rest. How do you stand out among so many people?

It’s a daunting task, but your skills and resume get your foot in the door, and your first impression will get you a chance to come back. There is more to life than your career, as you will also have many other occasions when you are relying on a first impression.

What if you want a date with that special someone? You want them to feel the chemistry and see something in you that piques their interest. You want to be memorable but not in a bad way.

Here are a few additional things to consider:

•Don’t wear an overpowering cologne or perfume

•Wear clothes that fit well and are appropriate for the occasion

•Shake hands firmly and look them in the eye

•Smile and laugh when suitable

•Don’t check or play with your phone on an interview or first date

•Don’t be overzealous and ask inappropriate questions

•Make your wishes known – tell them if you want a second date or interview

•Try not to fidget or mess with keys or change in your pockets

Since you only get one chance to make that impression, you should choose your words, clothes, and actions wisely. Who knows, it may help you to land a dream job or the partner you’ve always wanted.

Business

Great Marketing Tips To Boost Your HVAC Repair Company’s Business

Great Marketing Tips To Boost Your HVAC Repair Company's Business


Great Marketing Tips To Boost Your HVAC Repair Company’s Business

Good news for HVAC repair company owners: there’s always going to be a need for your services! However, that news comes with a major caveat.

Demand for HVAC services doesn’t guarantee that clients will choose to patronize your company.

To stay at the top of your game, you’ll need a killer marketing campaign. Keep reading to find out how you can get started.

Prioritize Your Digital Campaign

How people find information has fundamentally changed. It’s easier than ever to locate multiple businesses and compare prices. If you don’t have a strong digital presence, you’re practically guaranteeing poor business.

Start by building a functional, mobile-friendly website that gives customers all the information they need to know.

From there, branch out into social media. With billions of people on Facebook alone, social media can be a great way to find leads.

And if you’re not confident in your digital marketing abilities, don’t worry. You can always hire an hvac marketing agency to manage your marketing while you focus on running your business.

Partner With Local Businesses

While a thorough digital front should be your priority, you’ll, of course, need to maintain good standing in your local community.

For an easy and fun way to get your business front and center, partner with other businesses to promote one another’s products or services. This is a great way to not only drum up more business but to grow your local economy, as well.

You can also sponsor local events. 5Ks, concerts, and other public happenings are always looking for sponsors.

Create Fun Content

You might not think that your business needs a blog, but here’s a fun fact: businesses that blogged received 97% more links to their website than their counterparts who didn’t.

So why is content so important to consumers?

One major reason is that it demonstrates extensive knowledge of a subject. Customers need to feel confident that they’re choosing the right HVAC company. By giving a bit of your knowledge, you can win over your community and generate positive buzz around your brand.

Plus, content is shareable. Cross-posting new blog posts to your social accounts can keep your company in people’s feeds, and therefore, in their minds.

Involve Your Customers

Make sure to encourage your customers to spread the word about your business via social media and reviews.

If there’s one thing people love, it’s giving their opinions. While you might not love what everyone has to say at first, hearing the honest truth for your customers is a great idea.

Most people will research a company online before contacting them. Since that research includes good reviews, reading about positive experiences with your brand can help sway them.

You can also interact with customers via social media. Responding to comments is a good way to let people know that you’re listening and that you care what they have to say.

Get the Business Your HVAC Repair Company Deserves

If you’re having trouble with your HVAC repair company, try to implement some of these tips. From drumming up local support to spreading the word over the world wide web, the advice above will keep your advertising fresh.

For more helpful content, make sure to check back with our blog!

Technology

Great Tips And Digital Marketing Strategies For Boosting Online Posts

Great Tips And Digital Marketing Strategies For Boosting Online Posts


Great Tips And Digital Marketing Strategies For Boosting Online Posts

66% of marketers say improving search engine optimization (SEO) is their top inbound marketing priority. With a strong SEO strategy, you can attract people to your website. With informative, unique content, you can then turn those visitors into paying customers.

Boosting online posts is important. By making it easier for people to find your content, you can boost your reach and attract new customers.

Here are six strategies and digital marketing tips you can use to boost your reach. With these tips, you can attract an audience of readers to your site. Then, encourage those readers to become leads to grow your business!

Keep reading to get started.

1. Know Your Audience

When boosting online posts, the first step is to understand your target audience.

You can’t attract people to your website if you don’t know how to appeal to their interests. You can complete aggressive target market research or hire an online marketing company to help. During this research stage, make sure to gather:

  • Ages
  • Genders
  • Marital statuses
  • Household incomes
  • Buying behaviors
  • Interests

What problems do your customers face every day? What solutions can you offer them? 

Once you know your audience, you can craft content they’ll want to read.

2. Optimize Your Site

Next, make sure your website is optimized for search engines. Optimizing your site will make it easier for search engines like Google to find and rank your content.

Make sure your site loads quickly. You should also use:

  • Title tags
  • Meta descriptions
  • Relevant keywords
  • Alt texts for images

Improving your website using minimalistic design trends can also improve the user experience. A stronger user experience will encourage people to stay on your website.

Don’t forget to optimize your website for smaller screens. Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for mobile users, you’ll scare off potential customers.

Boosting online posts becomes easier when your site is already optimized.

3. Step Up Your SEO

Next, make sure to improve your overall SEO strategy. This includes your on-page SEO, technical SEO, and local SEO.

For your local SEO strategy, make sure to update your Google My Business listing. You can also ask previous customers for reviews, which will strengthen your brand authority.

Improving your SEO will make it easier for customers to find you online.

You can also improve your SEO strategy by linking internally. Adding links to your own content within your posts will encourage people to explore. 

Consider guest blogging, too. Writing a guest blog will encourage people to your site, which will help improve your ranking.

4. Use PPC

Pay-per-click (PPC) advertising can also help with boosting online posts. 

Make sure to complete thorough keyword research using SEMRush, Google Trends, and Google Keyword Planner. Then, key your campaigns organized. Consider using single keyword ad groups (SKAG) to keep costs down.

Try using Facebook sponsored ads to expand your reach as well. You can use these ads to attract people to your site or encourage them to read your content.

Consider hiring a cheap payroll service to free up time on your schedule. Then, you can focus on using these PPC advertising tips.

5. Get Social

Don’t forget to use social media to your advantage! Sharing your content on social media will attract more people to your site. As you increase your traffic, you’re also boosting online posts, making it easier for more people to find your site.

6. Keep Up with Trends

Don’t fall behind the latest digital marketing trends. Instead, keep up with the trends and ahead of the competition. 

Voice Search

For example, half of all online searches will occur through a voice search by the end of this year. If your content isn’t optimized for voice search, your competitors could show up for those searches instead.

Here are a few ways to improve your voice search rankings.

First, make sure your website loads quickly. You can use Google PageSpeed Insights to determine what’s slowing down your site. Make sure:

  • Your files are compressed
  • Your images are optimized
  • Your site is responsive
  • You use website caching
  • Your server response time is low

Next, make sure to write the way your consumers speak. This year, more companies are using long-tail keywords that sound natural, as opposed to shorter keywords. Use your audience data to determine what your customers are searching.

Most voice searches are posed as a question. Include the question in your title and within your post. Then, provide a precise answer at the top of the page before going into detail.

Position Zero

You should also learn more about position zero and zero-click searches. These results appear at the top of a Google page as a summary for the content. Instead of clicking on a website, consumers are reading these summaries, or featured snippets.

Featured snippets can appear as:

  • Lists
  • Charts
  • Tables
  • Images
  • Videos
  • Recipes
  • Q&As
  • Summaries

In order to optimize your content for snippets, make sure a summary of your content appears above the fold. Then, use lists, H-tags, and bullet points. Structuring your content will make it easier to read.

BERT

BERT stands for Bidirectional Endorser Representations from Transformers. BERT is Google’s new SEO algorithm update. Understanding BERT can make boosting online posts a lot easier.

First, BERT prioritizes high-quality content. Make sure you understand the user intent, or what your customers are looking for when they search. Then, make sure your content is relevant to your customers.

Write content that appeals to their problems and needs to reel readers in.

Artificial intelligence (AI) is changing SEO this year, too. AI makes it easier for Google to provide users with relevant search results. In order to optimize your content, make sure to:

  • Speak and write the way your customers do
  • Use long-tail, conversational keywords
  • Write more naturally 

BERT also considers “EAT,” which stands for expertise, authority, and trustworthiness.

Make sure to demonstrate your expertise by providing helpful information. Then, show your authority by using links from relevant websites. Finally, add social proof to your sight to strengthen brand trust.

Make sure to keep up with Google’s updates throughout the year to stay ahead of the curve.

Boost Your Brand: 6 Tips for Boosting Online Posts and Expanding Your Reach

By boosting online posts, you can expand your reach and improve your brand awareness. Boosting your content will help you attract more customers, increase sales, and grow your business!

Explore the Content Strategy section of the blog for more helpful tips!

Business

Making Ends Meet: 5 Great Side Jobs for Writers

Making Ends Meet: 5 Great Side Jobs for Writers


Making Ends Meet: 5 Great Side Jobs for Writers

The side hustle is on the increase.

In a recent survey of 1,000 Americans who worked a side job, CreditLoan discovered that people were willing to give up recreation, time with friends and family, and even sleep to earn a supplemental income.

While some of these great side jobs mean leaving the house, for example driving an Uber or babysitting, others can be done from the comfort of your couch with a laptop. And for writers, there’s plenty of opportunities to use your skill with words in part-time jobs to supplement income.

Here, we spotlight a few:

1. Copywriter

Writing great copy needs creativity and skill, something that fiction authors have in spades. If you’re able to craft a compelling narrative, then you can tell a story for a company which encourages people to use their services. That’s what copywriting is, in a nutshell.

While some companies have a full-time copywriter on the payroll, for small businesses who can’t justify that, freelancers are the solution. Look out for freelance copywriting opportunities on job sites, or freelancing sites like Upwork.

2. Blogging

You could set up your own blog, invest the necessary time and effort into making it popular and then monetize it, but that’s a long-term project. In the shorter term, with the rise of content marketing, many companies are looking for original and compelling content. 

Job boards are another place to look for freelance roles, but there are several websites dedicated to connecting writers with opportunities. Although rates vary, writing a few blogs a week is one of the great side jobs for extra income.

Protip: You’ll earn a little more if you can find your niche.

3. Resume Writer

The best weekend jobs for extra income give you the flexibility to take work, or not to take it, so you can fit it around your personal life. Revamping resumes for paying clients is one of those jobs — busy executives use an executive resume service to get them ready for their next move.

There are a number of services available that you can sign up to, and it can be interesting work to see what other people have done with their lives and help them to get to the next stage.

4. Transcription

Most people who spend any decent amount of time at a keyboard develop a keen touch-typing speed. If this is you, then transcription might be an interesting opportunity.

Assignments vary from business meetings to legal proceedings, but be aware that the hourly rate quoted is ofter per hour of audio, not per hour it takes you to transcribe and proof.

5. Writing Tutor

Teaching can also offer opportunities for part-time jobs for extra money. Whether you tutor children going through school, or help an adult to master some of the finer points of creative technique, this job can be rewarding.

If you feel that you have plenty to offer, you could also consider organizing workshops and charging attendees to come along and spend some time refining their skills with you to act as a mentor.

More Great Side Jobs for Writers

These aren’t the only opportunities available for good writers. You could consider ghostwriting, proof-reading and editing, or offering developmental edits for other writers.

The opportunities are out there! Pack your home office with the essentials, and start looking for your lucrative side gig. For more writing advice, check out our writing blog. 

Health

5 Reasons How a Great Smile Boosts Confidence in Business and in Life

5 Reasons How a Great Smile Boosts Confidence in Business


5 Reasons How a Great Smile Boosts Confidence in Business and in Life

People judge you within one-tenth of a second.

That’s according to Psychological Science, anyway. Indeed, in their research on first impressions, psychologists found that our reactions to people are almost instantaneous. And they’re tough to alter once they’ve been formed.

Smiling is one way to ensure this split-second judgment falls in your favor.

But a good first impression is only one confidence-boosting benefit of a great smile. In reality, there are many other reasons that smiling can help in business and life.

Keep reading to learn 5 key reasons smiling is so important.

5 Reasons a Great Smile Boosts Confidence

Here are 5 main reasons why smiling can boost your confidence.

1. It Makes You Feel Great

Smiling feels good.

When you smile, your brain releases neurochemicals called endorphins. And endorphins feel great. They’re responsible for feelings of happiness as well as stress reduction.

Oh, and they help in pain management too.

2. It Can Alter Your Mood

Ever had one of those days where you just feel glum?

Well, forcing yourself to smile anyway might turn things around.

Remember those endorphins we just mentioned? Well, thanks to something called the facial feedback hypothesis, as the muscles in your face contract into a smile, your brain notices.

And because those same muscles usually signal that you’re in a happy mood, your brain convinces itself you must be happy. Say hello to a brighter day!

Think of it like reverse-engineered happiness. It’s real-world, psychologically sound, ‘fake it ’til you make it’ methodology.

3. It Makes You More Likeable

Smiling is a sure-fire way to endear you to others.

In fact, it’s associated with positive traits such as openness, agreeableness, and conscientiousness. All of which are key components of likeability.

Which is crucial when it comes to business and workplace environments. For example, likeability has been linked to success in all manner of domains including marketing efforts and even presidential campaigns.

4. It Improves Your Relationships

People who smile a lot have better relationships.

Thanks to factors such as likeability, smiling has a big say in our interpersonal relationships. Think about it, what happens when you smile at someone? Nine times out of ten, they smile back.

Smiling is a building block of close connections between colleagues and future friends.

It’s a joy to spend time with people who know how to smile. And where business is almost always built on relationships, it’s clear that smiling is key to success.

5. It Makes You Healthier

Smiling is literally good for your health.

Seriously, it’s been shown that smiling can help your immune system, assist in pain relief and even make you live longer!

One way this is possible is because of all the positive things happening in your brain (remember the endorphins?!). For this reason, things like laughter (who doesn’t smile when they laugh?!) and positive thinking are an effective way of reducing stress and illness.

Time To Wrap Up

There you have it: 5 reasons that a great smile will boost confidence in business and life.

Reasons such as these explain why practices like cosmetic dentistry are becoming increasingly popular. It all starts with the happiness it brings.

The endorphins your brain releases feel fantastic. So much so that you can often improve your mood by just faking a smile. And that boost in positivity goes a long way in making you more likable, building strong relationships and even helping with physical health.

A great smile can introduce you to greater confidence in all domains of life.

Now, we’d love to hear from you. What sounds like the biggest benefit of smiling to you? Let us know in the comments.

Technology

How to Create Great Writing for Social Media Marketing Posts

How to Create Great Writing for Social Media Marketing Posts


How to Create Great Writing for Social Media Marketing Posts

Social media marketing is more important than ever. Chances are that social media is where your audience is — around 56% of adults use more than one social media platform. That number climbs when you only look at adults ages 18-34.

Despite this, some businesses still don’t put a lot of thought into how they create posts for social media. Posting without a strategy is a good way to leave money on the table and miss out on potential business.

Check out these tips on writing for social media to make sure that your business is up to speed.

Understand Your Audience

Who are you trying to reach, anyway?

Deciding who you’re “talking to” is one of the most important parts of writing for social media. You can determine this by looking at your current customers or what problems your products or services solve.

Figuring out your audience will help you decide what kind of voice and tone you should use in your posts. If you don’t have time to do this, companies like Reliant Social can help you do the research.

Keep Your Voice Consistent

Once you’ve decided on your voice, stay consistent! You don’t want to adopt a professional tone one week and then switch to a conversational one the next.

That gets confusing to your audience and makes your brand inconsistent.

Even though your social media account represents a business, people still expect it to have some kind of personality. Remembering this will help you create better content.

Use Active Voice

Whatever tone you choose to use, you should always use active voice instead of passive voice. You might need to think way back to English class for this one.

This is a basic grammar rule. Passive voice doesn’t grab the attention of your audience. Active voice, on the other hand, helps to give off a confident and decisive tone.

Look at the difference between these two sentences:

  1. Ten thousand units were sold by our company this year.
  2. Our company sold ten thousand units this year.

The second sentence is the active voice you should aim for.

Put Your Audience First

It can be tempting to only talk about your business on social media. After all, that’s the point of social media marketing, right?

Not quite. If you only talk about your business online, you’re setting yourself up to fail. You need to center your audience in each post you make.

What’s in it for them? How does your business benefit the people scrolling through your social media? These are the questions your audience is probably asking.

Make sure that your posts answer them.

Learn More About Writing For Social Media

These are just a few of our favorite tips for writing for social media. If you keep this advice in mind, you’ll create a strategy that puts your audience first and sees higher engagement rates.

Still want more advice about social media marketing? You’ve come to the right place. Check out the rest of our digital marketing articles to help you take your strategy to the next level.

Technology

How to Write Great Blog Posts on Your Therapy Website

How to Write Great Blog Posts on Your Therapy Website


How to Write Great Blog Posts on Your Therapy Website

Do you want a way to improve your website and make it more interesting to visitors? Are looking for ways to engage with people on a whole new level?

Instead of printing out more flyers and buying more ads, why not focus on writing content of your own to share with people?

Content writing and marketing can help business and professionals from all backgrounds, and that includes therapists. Blog content on your therapy website can improve your overall site traffic, and can even attract new patients.

If you want to know how blogging can help improve your therapy website, read on to learn more.

Blogging For Your Therapy Website

There’s proof that content writing can do wonders for marketing and bringing in new business, but some therapists may not know where to start.

You can blog about almost any topic of your choosing, including something as dense and important as therapy.

Do you want to create great blogs for your therapy website? If you follow this advice, you’ll see your web traffic and amount of new patients increase.

Think About Your Favorites

As a professional therapist, it’s safe to assume that you spend time learning about the latest news in your industry. You may have a favorite therapy website of your own that you frequent.

If you want to write great blog content for your website, think about what kinds of content you already enjoy reading.

As a therapist, you know what issues are going to matter the most to your clients. Use your own personal expertise to think about what content you think will resonate the most with readers.

Scan your favorite websites and think about what kinds of headlines and topics interest you the most. From there, you can start thinking of content to post on your own website’s blog.

Know Your Audience

If you want to keep your audience engaged, you need to understand what your audience wants.

As a therapist, you could probably speak about a variety of topics related to practice. Feel free to discuss whatever you like, but in general, it’s a good blogging practice to focus on writing content for a niche.

Think about the kinds of clients you normally see and write content that would appeal to them the most.

If your practice is full of marriage counselors, be sure to write plenty of posts about how to communicate with your spouse and how to properly resolve conflicts.

If you primarily focus on family therapy, fill your blogs with parenting tips and fun things to do together as a family.

As long as you know your audience and keep the focus on them, you’ll have plenty of loyal blog followers.

Go Beyond Written Posts

Blogs aren’t just for traditionally written posts. If you want to draw people to your therapy website blog, take time to explore other ways to create content for them to share.

Video content is more popular than ever right now, and you can easily create some to entertain your website visitors.

Record yourself giving a talk on a therapy topic that interests you. Gather a few of your professional friends for an informal roundtable discussion and record the results.

Pictures and other visual elements can enhance your posts, and in some cases can be entire pieces of content themselves.

Infographics are still popular ways to share information. Use a site like Piktochart to create interest infographics on topics that interest your readers.

If you go down the infographic route, be sure to but your logo and short link to your website. That way when it gets shared on social media, people will know who created it.

Consider Your Day To Day

We know that doctor-patient confidentiality is important for therapists. You should never write specifically about patients or use their names, but you can draw on your daily experiences for blog content.

If you had an interesting conversation with a patient about their insecurities at work, you can draw experience from that to write a post about building self-esteem and maintain it in the workplace.

Did you recently talk to someone that’s going through a bad divorce? Write a post about dealing with the ending of marriage and how to best care for yourself emotionally.

Have you talked to someone dealing with a lot of stress at home? That conversation can turn into a post about using stress journals to manage their feelings.

Every day you’ll find new material for a blog post. You just have to think about the best way to use your experiences.

Consider The Times

Content that can be read and relevant at any time of year is great, but you shouldn’t forget about the power of time and season-specific posts.

If it’s winter where you are, consider doing a post on what seasonal affective disorder is and how people can overcome symptoms.

If you’re writing posts during the holidays, write a post on how to handle the holiday blues and the best ways to deal with stress.

These posts may be time specific, but they’ll be popular search topics around those times.

Keep Presentation In Mind

Your website is going to be the first impression a lot of people have about you, that’s why it’s important to make sure that your therapy website and accompanying blog look professional.

Make sure your pictures are the right size and resolution. Posting blurry pictures or low-quality visuals won’t reflect well on the blog.

It’s also important to proofread your posts before you post them. Nothing makes someone look more unprofessional than content with a lot of spelling and grammar errors.

Also, keep formatting and the presentation of your posts in mind. Make sure text is properly aligned and that all of your links are working.

Next Steps

Now that you know how to write blogs for your therapy website, you may be interested in learning about other ways digital marketing can help your practice.

Check out our blog post about remarketing and retargeting so you can make sure your PPC ads are working.

And remember, our blog has content about nearly any topic you can think of. Explore it to find posts that matter to you!