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How is the Internet of Things Revolutionizing Travel Industry

How is the Internet of Things Revolutionizing Travel Industry


At this point, it is genuinely impossible for one not to have heard about the Internet of Things (IoT). After all, it is among the most potent technologies to have emerged on the scene in the recent past. How do we know? Well, there are millions and millions of devices across the globe that have enabled seamless connections between people, tools, companies, and databases, among other factors in the ecosystem. Given its ability to help, it should come as no surprise that IoT has also made its way into pretty much all the industries in the world. However, the impact of IoT has been particularly impressive in the travel industry because it has demonstrated the ability to assist not only the back-end of travel operations or customer-facing operations but both of them. So, you can imagine why it has now become a massive hit in the global travel industry.

You see, customers in the travel industry are very demanding; they want the best services, peppered with innovation, and all that at affordable prices. The competition this has then given rise to would have been nearly impossible to deal with, had it not been for technologies such as IoT. From empowering service providers to collect feedback in real-time and then leverage that data to adapt their services to enabling automation, personalization, and so much more — IoT has proven it is here to stay. But if you are still on the fence about it, here are some of its other benefits for the travel industry.

  1. Baggage handling: Lost baggage is a massive problem in the travel industry — one that ruins not only the travelers’ experience but also brands’ images. However, thanks to IoT, companies now have the opportunity to leverage data management and intelligence-based insights to streamline baggage related processes. Some of the facets IoT can help with includes: communication with indoor navigation tools and technologies, assistance during irregular operations (IROPs), and more.
  2. Personalized experiences: As mentioned above, customers today demand services that are specially tailored to their preferences. In this context, IoT helps companies overcome the challenge of gathering the requisite data that can then be processed to glean the insights that are necessary to deliver services that are following customers’ tastes and preferences. It also enables service providers to keep a tab on their inventory and engage customers accordingly. 
  3. Automate operations: Unlike what some people may be inclined to believe, there is enormous scope for automation in the travel industry as well, i.e., not every single thing needs the involvement of a human being. So, with connected devices such as cameras, smartphone sensors, and more, companies can automate processes such as check-ins, check-outs, etc.
  4. Give customers control: Since a vast majority of travelers typically stay in hotels, there is an abundance of scope to leverage IoT to deliver substantially better experiences for customers. Hotels can make use of IoT to enable customers to connect their own devices with the in-room infrastructure to control, say, the light settings, room temperature, and more from their devices instead of walking up to the switches to make the required adjustments manually. And not only that, but folks can also be allowed to order room service from their devices instead of placing a call to the department. And the benefits are not just for customers alone — sensors can be leveraged to see when the rooms are not occupied to automatically shut down the air conditioning or dim the lights during the day. Such factors may seem trivial to the onlooker, but you wouldn’t believe just how much hotels can save when they integrate IoT into their operations.

Some may say that IoT is not a must-have for the travel industry, at least not yet. But we beg to differ — IoT is now a must-have for travel portal app development so your company can continue to deliver sublime experiences to customers.

Business

10 Facts You Did Not Know About the Funeral Industry

10 Facts You Did Not Know About the Funeral Industry


10 Facts You Did Not Know About the Funeral Industry

In 2015, around 57 million people died. 

Death is a natural part of life, and funerals are a way to commemorate a person’s life and also give the family some closure.

Funerals are so common in our lives, but do you know what goes on behind the curtain?

What is it really like to be a funeral director? Find out with this behind-the-scenes look at the funeral industry. You’re sure to learn a few things.

1. More People Choose Cremation

Did you know that more and more people are choosing cremation as an option to honor the dead? 

According to experts, this will only become more popular as space runs out and it becomes environmentally conscious. One of the biggest reasons people do it though is because it’s cheaper than a funeral. 

Cremation has actually become more widely accepted in religions as well, so more people are allowed to do it. 

If you want to learn more about cremation, you can read more here. 

 

2. They Drive Minivans

Did you know that funeral directors drive minivans? 

One of the main reasons you don’t see the dead being driven around is because they are actually discreet. 

They rarely drive hearses to go pick up dead bodies; those are normally just used for ceremonies. 

3. Make Sure You Shop Around

Before you commit to a certain funeral home or casket, make sure you do a little bit of research first and shop around.

Some funeral homes will charge more money for the exact same thing. If you pay for the first home you go to, you may end up wasting money because there was a cheaper option down the street.

It can be exhausting to feel like you have to do all of this while grieving, but you can call around and just ask for a general price list. 

While you shop, make sure you remember that cost doesn’t always equal value. 

4. Sometimes Caskets Explode

Did you know that sometimes caskets will explode? 

If there is a methane gas buildup, this can cause an explosion and blow off the lids of the caskets. If the explosion is forceful enough, it can even blow off the doors to some crypts.

Now, some caskets have a plastic container-style method of sealing the caskets. This helps to prevent these types of explosions. 

Normally a funeral home director will leave the caskets unsealed until the family leaves. This will help to prevent a buildup of gases. 

5. Pacemakers Can’t Be Cremated 

Pacemakers will also explode too. 

If you try to cremate a body that has a pacemaker inside of it, it will explode. This explosion can also cost up to $10,000 of damage to the cremation machine as well.

The funeral director will remove the pacemaker, but they’ll have to make sure it’s removed to avoid an explosion. 

6. A Lot Goes Down the Drain

Working in a funeral home can end up being a really messy job, and you might assume that all of the body fluids mixed together with the embalming can create a biohazard. 

However, that’s not necessarily true. In fact, most of it can just be washed down the drain. 

One embalming can create up to 120 gallons of waste, containing all kinds of unpleasant stuff. There are also chemicals mixed into that.

However, all of it just gets drained into the public sewer system where it’s later released into the waterways. 

7. It’s Hard to Have a Consistent Schedule

As a funeral home director, it’s hard to have a consistent schedule.

People don’t wait to die because you have plans with a friend. You’ll likely end up missing a lot of occasions and may even be called in the middle of the night. 

Whenever death calls, however, the funeral home director has to respond. 

8. No One Wants to Profit from Death of Children

Many funeral homes will provide lower costs for the deaths of young children or stillborns. 

Most funeral directors don’t want to profit off of such a terrible thing, and in fact, it makes the entire home sad. 

The funeral industry also has a number of charities that will help the families who are grieving a child’s death.

For example, there is The Tears Foundation which helps pay the burial costs for grieving parents. 

 

9. Sometimes Embalming Isn’t Required

Sometimes embalming isn’t actually required for a funeral.

Embalming can add more to all of the funeral costs, and sometimes it hurts the environment.

Normally embalming is only required if you’re also planning on having a visitation or a viewing at the funeral. Most people will avoid the embalming by having a memorial service instead of a viewing. 

10. Sometimes You Have to Get Creative

Sometimes as a funeral director, you have to get a little bit creative. 

When fixing up a person for a visitation or viewing, you need to make sure they look as natural as possible. For example, if you want to keep their mouth closed, you may have to superglue your lips. 

You can also use super glue to cover up any puncture or needle marks. 

Another example is if you need to have the deceased person have their hands folded, you can use a ponytail tie to bind their thumbs together. 

Learn More About the Funeral Industry Today!

These are only a few facts about the funeral industry, but hopefully, it gives you a little more insight into what happens behind-the-scenes.

Going through the death of a loved one is never easy, but it can be a little easier if you choose the right funeral home.

If you enjoyed this article, make sure you check out our website for others just like it!

Technology

Why Customer 360 Matters in Modern Retail Industry?

Why Customer 360 Matters in Modern Retail Industry?


Modern world retailers know why customer experience is important for their business. They understand that delivering the best customer experience can give them a competitive edge in the market. Today, customers have high expectations due to the endless options available. Their demands and requirements can be met instantly. What makes it easy for retailers to achieve useful insights to their target demographics and deliver what they demand?

It is possible by having a comprehensive understanding of consumer behavior and market trends.

The 360 degree view of each customer is shortly known as Customer 360 which enables retailers to use data along with digital technologies to make better business decisions. The concept of Customer 360 can be used with targeted initiatives that use the solutions developed by retail digital transformation.

The Concept of Customer 360

Customer 360 is an idea with which companies are able to fetch a complete view of customers by gathering data from several points which are used by customer to interact with the company to buy products and services and get support.

The modern retail industry is omnichannel since it has numerous points where retailers and customers get in touch with each other. Across social media, e-commerce, in-store, and mobile apps; customers are continuously purchasing products, liking and saving the products and this data is later used by retailers.

Even when the digital technologies were absent in earlier times, retailers were still looking for customer 360. This modern customer 360 view is about accumulating each data and detail of the customer in customer profile with the help of AI and analytics systems. This enhances personalized service, customer service, and retail operations of the company. With the right practice, customer 360 can bring successful outcomes and more revenue.

Customer 360 is the customer intelligence technology that is used to understand customers by analyzing their buying patterns and their motivations to gain business growth.

Modern customer is well-informed. Today, people can have unlimited access to information about a specific brand and its offers. Such customers are more demanding and less loyal. If they are unhappy with the service or product, they will give their feedback and expect your response in return. It is important to consider the angry customer if you don’t want any PR disaster.

With digital technologies like AI, big data, and machine learning and IoT, retailers have bulk amount of data that they can’t even handle. Every customer is generating more and more data with passing time, this benefits the retailers as they get a complete profile. The issue with the bulk data is that it has to be processed for better use.

There are certain metrics that can be gathered and used by a retail CRM system to get the idea of how much data is handled by retailers-

  • Demographics – It has age, name, address, occupation, contact details, etc.
  • Family details – Partner details, children, anniversaries
  • Social Media – All social platforms, likes, shares, posts
  • Store information – Frequent purchases, most liked stores
  • Behaviors – purchase trends, purchase triggers
  • Marketing intel – predicted lifetime value, average transaction, etc.

How to apply Customer 360 to business operations?

Retailers must ensure that all data is collected and can be accessed by a single data analytics system in order to use data to get a 360 degree customer view. In the traditional era, there were disparate systems in which data was silo. Such data delivered inaccurate insights and limited customer view.

When retailers own a comprehensive data system that functions to collect and analyze data, they are able to build complete customer profiles and achieve a 360 degree customer view. Since then it became critical to deploy digital solutions – machine learning, data analytics, AI, and a comprehensive retail CRM to create a holistic customer profile and boost customer engagement.

When the customer profiles are created, retailers can gather extra data using interaction details. Dynamics 365 partners are intended to create a campaign performance dashboard that enables retailers to find how campaigns landed with distinct stores.

Customer 360 allows retailers to optimize customer engagement, which enables-

  • Enhanced customer interaction
  • New upsell/cross-sell opportunities
  • Better and effective marketing campaigns
  • More optimized customer strategies

Business

5 Majorly Important Trends in the Chemical Industry

5 Majorly Important Trends in the Chemical Industry


5 Majorly Important Trends in the Chemical Industry

According to Statista, the United States is the largest national producer of chemical products globally. In 2017, including the pharmaceutical sector, its chemical output value was more than $765.4 billion.

It is a very exciting time to keep up with the chemical sector and the trends that are happening. 

Keep reading to discover more about the chemical industry, including who the top chemical companies are, and what the DOW chemical stock predictions are. 

Top Chemical Companies

Some of the biggest chemical companies that are dominating the industry include BASF, Dow Chemical, ExxonMobil Chemical, LyondellBasell Industries, and INEOS.

The biggest company in the world is currently BASF. This German company currently have a net profit of $62.30 billion. 

Following close behind is Dow Chemical, this American company has a net profit of $57.51 billion. With a net profit of $55 billion, ExxonMobil Chemical is the third-largest chemical company in the world.  

The fourth-largest chemical company is LyondellBasell Industries, which is based in the Netherlands and have a net profit of $51 billion. The fifth-largest chemical company in the industry is INEOS, who have a net profit of $47 billion. INEOS is based in the UK. 

Latest Trends in the Chemical Industry

These are the latest trends in the chemical industry that might affect your business. These 5 trends provide an insightful overview of the current chemical industry trends and can help to provide an understanding of how to prepare your business in the future.

1. Digitalization

The digitalization in the chemical industry encourages better globalization of products and resources in the sector.

Recent technological advancements such as in-memory processing power and unlimited data storage at lower costs allow businesses to connect and communicate better, and increase the speed at which they access, process and analyze data.

Chemical companies who want to capitalize on the efficiency and competitive gains that come with the impact of the digital world need to ensure they have a solid business process and IT foundations and software. Their systems need to operate efficiently in order to develop new business strategies that create innovative products.

2. Globalization

The demand for chemicals continues to grow in existing and newly emerging markets all across the world. 

On a daily basis, there are new innovative business models, concepts, and processes being created and developed by chemical companies. This is shrinking the lifecycles and rapid commoditization of products. 

Chemical companies are feeling the pressure of developing new products, formulations, and services. But to stay ahead of the trends, the successful companies need to maintain their competitive edge. 

Many companies are currently re-evaluating their business processes and embracing how new technologies can improve their company. Integrated business planning and execution is a great way for these businesses to achieve their goals and targets.

3. Sustainability and the Circular Economy

Due to tighter environmental regulations, chemical companies need to operate as ecosystems. These ecosystems need to provide sustainability and help the economy. 

The impact of emissions and waste disposal means that chemical companies need to reduce the number of raw materials used. Many are doing this by focusing on renewables, energy recovery, recycling, and re-using products and materials. 

This trend will help to achieve a circular economy which can maximize value and conserve the resources. Some examples of what companies have done so far include introducing bio-based plastics which can be recycled. Other companies have focused on improving the efficiency of wind turbines.

4. New Business Models

With the assistance of digitalization, chemical companies are re-inventing their business models. The main aim of creating new business models is to be able to transform their products and services in response to the rapidly changing demands of the market. 

New business models that chemical companies are focusing on include

  • creating ecosystems
  • becoming more customer-focused
  • and using technology to improve the overall running of the business.

Innovative business models need to have an IT infrastructure that allows them to achieve their goals. They also need a skilled workforce, who are able to come up with new ideas that can benefit the business.

5. Customer Expectations

Chemical companies need to jump on board of changing their customer service so that it fits the new chemical clients and customers.

Customers and clients are getting younger. Due to the demographics of the customers, they expect to buy products and services that are easy to purchase. They also require instant communication and demand real-time access to company information. 

This trend means that chemical companies need to embrace technology to improve their communication. It also means that they need to deliver excellent customer satisfaction. 

DOW Chemical Stock Predictions

Stock predictions are not easy to make, however, the best way is to look at previous data and statistics of the DOW Chemical’s stock. 

There has been a 30 day high of the DOW stock price, which was $66.65 and the low was $58.20. The 90 day high was $67.50 and the low was $58.20. The 52 week high for the Dow Chemical Company was $67.50 and the low was $51.60.

According to Stockinvest, the stock is expected to rise by 2.91% in the next 3 months. So, there might be some money in this successful US chemical company, if you know how to trade stocks.

Does your company need existing molecules or new synthesis? Then this company can help you speed up your chemical innovation today. 

Important Trends in the Chemical Industry

If you are a chemical company or just have an interest in the chemical industry, then make sure you note down these 5 latest trends and work out what they mean for you and your business. 

Technology

Crack the Internet Code: 7 SEO benefits for any Industry

Crack the Internet Code: 7 SEO benefits for any Industry


Crack the Internet Code: 7 SEO benefits for any Industry

With the average small business now spending around $75,000 on digital marketing, it costs a lot to stay competitive. If you want to get ahead without spending money, just about every industry can see what SEO benefits are available to them. By adjusting your keywords and updating your site often enough, you’ll end up a notch ahead of everyone else.

Here are seven benefits to look out for.

1. It’s The Cheapest Thing Going

While hiring staff to handle your SEO isn’t going to be free of cost, the day to day maintenance of performing SEO has very little overhead. Compared to what you end up paying when you’re investing in print marketing, SEO is a much cheaper way to get the word out than just about anything else.

Since the whole point of search engine optimization is to get the most out of “organic search” your most authentic and sincere voice counts the most.

When you have users searching for something online, they’re already invested in the concepts around what they’re searching for. You’re not selling when you’re doing SEO right. You’re using your platform to respond to the needs of your potential clients and offering your services as one of the answers to their questions.

2. SEO Makes Traffic Explode

When you’re doing SEO right, you’re drawing traffic into your site like a magnet. Using snippets and short descriptions of what users can expect when they click your link, you can get more people excited about your content.

In just 160 characters, you have to win those clicks with a little bit of content engaging to users. It takes a lot of research but with so few sites taking advantage of this tool, you can get a lead on your competitors this way.

Rather than letting them move on to the next result, use your snippets to guide them to the link. Use the most pertinent keywords in your industry that are relevant to the link. Give them a chance to see what’s beyond that link and you’ll end up getting your visits to explode.

3. Make a Strong First Impression

The whole point of SEO is to massage that first impression that visitors get when they come across your company online. By putting your best photos out front, optimizing them, and scrutinizing your copy down to the letter, you get the chance to be clear and to the point. You’ll give them a taste of what you’re about quickly and easily.

By showing a short summary with a thumbnail of the main image on the page they’re about to click, you build trust before they even click. Because they can put an image with your content, they’ll be very interested in the information you give them by the time they click the link.

4. It’s a Competitive Sport

When you’re working on your SEO, you’re able to test your strategy against the other companies or brands in your market. You need to be using keywords that are relevant to your clients and essential to your industry. When you pair those keywords with information about where you’re located or what area you service, you’ll get a more accurate set of clicks to your site.

Take the time to analyze how your competitors are doing things. Run a few searches trying to get to your site without mentioning the name of your brand. See how you stack up in comparison to the other companies in your field and figure out which keywords they’re beating you with.

Add those keywords and improve upon them to get your own leg up. You’d be surprised just how competitive SEO for plumbers can be, for example.

5. Build Trust and Brand Awareness

When you’re at the top of your game in the SEO world, you get to be on the first page of Google results. This means a lot to users as far as how trustworthy and verifiable your information is. When you’re in the top three results, it means a lot more statistically than being at the next three.

Things drop off precipitously. Some SEO experts even joke that the best place to hide a dead body is on the second page of Google search results. While this is a morbid thought, it’s nonetheless true when it comes to building a name for yourself through your ability to rank highly in search results.

6. It’s An Investment at Little to No Cost

When you compare the work that you have to do to the returns that you get, there’s little doubt that working on an SEO campaign is worthwhile. The exposure that your site gets with a strong SEO campaign is on par with paid exposure you get from pay per click advertising. You’ll end up getting trustworthy exposure that your customers will appreciate.

At the same time, all you’re doing is using the keywords that are most likely to attract your audience. Because you’re not spending money on advertising and strategy, you can implement this with nothing more than access to your website and social media.

7. You Can Verify Success

When you use SEO, you’re able to measure your success or failure. With the help of tools provided by Google, you’re able to analyze just how well your site is doing.

You should check in with their webmaster tools and analytics software on a regular basis to see how your site has performed. Mark when you make changes so that you can tell home much of an impact you’ve had as you adjust your keywords.

SEO Benefits Are Powerful and Inexpensive

When you take advantage of SEO benefits, you’re preparing for the future. As search engines adjust for more natural question asking, your writing can be more straightforward, relaxed, and honest. As you get more sincere, your SEO is going to improve.

Next, you should check out our guide to make the most of content marketing for your business.

 

Business

How to Set Up a Blog in the Entertainment Industry

How to Set Up a Blog in the Entertainment Industry

 

Your Guide to Starting a Successful Entertainment Blog

One thing’s for certain: people will never get tired of reading entertainment news and commentary.

BuzzFeed alone pulls in almost 150 million unique readers every month.

But anyone can voice their opinions on entertainment today. In fact, 30 million Americans update a blog at least once a month. The only problem is that many of these blog posts go unread.

Wondering how to set up a blog that actually attracts regular visitors? Keep reading to find out what steps you can take to start your own thriving blog in the entertainment niche!

Pick the Right Blogging Platform and Domain Name

So you have a brilliant idea of starting an entertainment blog, but where do you begin?

First, you’re going to need to decide on a blogging platform. And while there are many options out there, here are a few you should consider:

  • WordPress
  • Wix
  • Squarespace
  • Weebly

Each of these platforms has its advantages.

For instance, WordPress is completely customizable. It also has an endless library of plugins.

Squarespace, on the other hand, is an excellent option if you find the process of setting up a website overwhelming. You can choose from a long list of elegant templates, some of them specifically made for bloggers.

Wix and Squarespace both offer 14-day trials. Meanwhile, WordPress and Weebly have 30-day money back guarantees. Therefore, you can try each platform prior to making your final decision.

After you settle on a platform and choose a host, it’s time to register a domain name. As you’re coming up with a name for your blog, consider your target readership and tone. Use a thesaurus to search for inspiration.

Design a Mobile-Friendly Website

Internet users are five times more likely to ditch your entertainment blog if it isn’t optimized for mobile. So when you’re thinking about how to set up a blog, you have to consider utilizing responsive web design.

But there are other ways you can improve the mobile-friendliness of your blog.

For example, wider CTA buttons are easier to tap when using smaller devices. Larger text and white space improve your content’s readability.

You should also consider using a hamburger menu, which keeps your header uncluttered. Elfann, a popular entertainment blog in the Middle East, takes advantage of this design trend on their mobile site.

Fill Your Blog with SEO Optimized Content

When searching for a keyword on Google, internet users click on a first-page link over 70% of the time. This means that if your blog doesn’t show up near the top of the search results, you’re missing out on a lot of readers.

If you want to rank higher, base your content on long-tail keywords that perform well in your niche.

The best way to find high-quality keywords is to use a keyword research tool like Wordtracker. Include any keywords you find in your content, subheading, titles, and meta tags.

However, a lack of keyword research isn’t the only thing that can hurt your traffic. There are many other ranking factors, such as the length of your content and the quality of your backlinks.

Final Thoughts on How to Set up a Blog

Once you have your entertainment blog up and running, you’ll need to promote it on social media. However, remember that the day and time you post to social media platforms affect engagement.

You can eventually start thinking about monetization as well. Anything from affiliate marketing to selling merchandise can help you make money from your blog.

Looking for more information on how to set up a blog and run it effectively? If so, make sure to head over to our content marketing blog and check out some of our other helpful resources!

Technology

How Robots Are Transforming the Cleaning Industry

How Robots Are Transforming the Cleaning Industry


How Robots Are Transforming the Cleaning Industry

Remember how far off the future seemed as a kid? You may have had daydreams about self-driving cars and automated homes.

While some of that is still (sadly) quite a ways off, technology has come a very long way. Case in point, the automated cleaning industry.

While your first thought may be of the Roomba, robotic cleaning is far more advanced and sophisticated than many of us can imagine.

Read on to learn more about how robots are changing the way the cleaning industry operates.

How Does it Work?

Perhaps the most interesting thing about robotic cleaning technology is how it works. This tech is largely based on machine learning, a concept that aims to improve the way machines recognize patterns.

Pattern recognition is extremely important for basic cleaning tasks like vacuuming and sweeping. In order for a robot to accurately clean a room, it first must understand it.

This is where a lot of bumping and banging comes into play. Don’t be surprised if your new vacuum runs into the couch a few times.

A Roomba With a View

If you’re only used to thinking about robotic vacuums, it’s time to expand your horizons.

Although the technology for vacuuming is quite fascinating, as well. For instance, Dyson is working on a line of AI-based home cleaners that connect with a user’s smart home. These new machines use computer vision to detect the dirtiest areas of a user’s home.

These days, there’s a bot for nearly every chore you can think of. Boston Dynamics even created a robotic dog that can load your dishes and pick up trash.

iRobot introduced the Braava a few years ago, which is one of the first robotic carpet cleaners.

There’s also Winbot which gives you the freedom of never washing a window again. No more worrying about smudges and the harsh smell of cleaning chemicals.

And if you hate yard work, be sure to look into LawnBott, which promises to symmetrically cut your lawn.

What Does This Mean for the Cleaning Industry?

This increased focus on automation may make people feel a little bit uneasy. Especially since more companies seem to be working toward an increasingly automated workplace.

While some cleaning jobs will dissipate, most of the industry is safe for the time being. The tech that most of these robots use is specifically designed for a home environment.

That means that there’s still a big need for cleaning services in places like offices and hotels.

It also means that many of these jobs will be replaced by fields like robotics and computer science. The latter, for instance, has seen a tremendous growth.

As of last year, the computer science sector featured an estimated 500,000 jobs for 50,000 graduates. While a job in these fields may not seem feasible for some, there are tons of ways you can learn these skills for free.

At the end of the day, robotic cleaning tech is great for everyone involved. We’ll see less waste, cleaner homes, and fewer back injuries. So next time you’re stuck taking the trash out or scrubbing dishes, remember — soon you’ll have help.