Marketing

Fashion Frenzy: Retail Marketing Tips for New Boutique Owners

Did you know that the fashion industry gets $20 billion in revenue annually? This revenue comes from online shopping and retail shopping in boutiques and malls.

As of 2020, there are 74,007 clothing boutique businesses in the United States. Keep reading, and we will guide you through retail marketing tips to help grow your business.

Independent Fashion Boutiques

People say that online shopping’s success is the “death of retail,” but this is not correct. Independent retailers are on the rise, and boutiques have been building multimillion-dollar companies.

They are building such successful empires by using online shopping and e-commerce. They are also having less than three physical locations across the country. The digital media community helps develop these businesses.

There are a few takeaways for boutiques to help set them apart from major retail corporations.

1. Embrace the Experience: Create an online and offline experience through your brand. Think about how the product is delivered, and how it makes you feel, make this experience more personalized. Help inspire people with the latest styles and fashion trends.
2. Business with People: Customers don’t want to do business with large corporations with a chatbot to answer questions; they want to talk to a person. Create this customer experience that allows for their experience to be more personalized.

There are other ways you can make your business soar. Now we will dig into the marketing strategies that can help make your boutique successful.

Retail Marketing Techniques

You can create a community or follow through social media and other marketing techniques. We will walk you through a few tips that can help you develop your strategy.

1. Identify Your Target Audience

Find the target audience for your marketing campaign. Think about the characteristics they might have, including: are they male or female, what is the age range of your customers, what is their income bracket, and if you’re targeting specific geographical locations.

2. Branding

You need to develop your boutique’s brand and messaging before you start a marketing campaign. You need to create a logo, color scheme, and more. You want to make sure you’re consistent. From social media to emails to direct mail to your website, everything should work together. You can also enhance your brand by developing a loyalty program for your best customers, so they get deals and learn about sales first.

3. Physical Displays

Window displays are essential marketing tools for the boutique because if they catch someone’s eye, you can attract new and loyal customers. You can promote a sale or upcoming event with a countertop sign holder.

4. Social Media

You can use social media to build a community for your boutique. Use it as a forum for people to get involved. Post giveaways and sales and engage with your followers. Make a part of the giveaway for them to post about your boutique.

Start Working On Your Marketing Strategy

Get started on your retail marketing. You can establish your target audience and brand and then build from there.

There are plenty of paid and free marketing strategies, from social media to email to direct mail, and you should use multiple channels to reach as much as your target audience as you can.

ArticleCity can help you work on your inbound marketing. Read more about their services on their website today.

Artificial intelligence has paved its way to every industry, and there is a multitude of applications in each field it gets implemented on. Not only manufacturing and production, but it also introduces newer concepts and easier ways of generating results in medical and various technical fields. By automating the mundane tasks, it becomes possible to generate accurate results at a great pace.

And hence, the concepts of artificial intelligence can also be implemented with digital marketing as it helps produce better results. By studying the data and analyzing the possible patterns that can be used to generate great results, digital marketers can guarantee excellent results to their clients. And as the implementation of artificial intelligence is increasing by leaps and bounds, the revenue and global share of this market are also skyrocketing.

Artificial Intelligence for Digital Marketing: 5 Ways You Can Generate Great Results

By delivering support for automating the tasks, it becomes easier for marketers to perform the best digital marketing activities with enhanced prediction control. It helps them know the effects of their efforts in advance and helps in planning them. Moreover, the benefits offered by AI for digital marketing tasks empower businesses to deliver excellent results.

1. PPC Advertising

Pay per click advertising is one of the best ways to promote your products to potential customers. And by analyzing what these customers are regularly searching, you can rely on capturing their attention in a small span of time. Artificial intelligence can make this possible for you in every way possible. By implementing the AI-powered analysis system, you can quickly identify the potential customers from a vast set and place the advertisements on websites where these users usually go to.

Machine learning algorithms have their own ways of separating the entries, and they are excellent at optimizing the outputs in the best way possible. Without having to concern much about the ways how they do it, the final outputs can be achieved if you believe in the power of AI to introduce business benefits.

2. Visitor Experience

According to reports, 70% of businesses that fail lacked the sense of user experience. Their websites were unable to deliver an excellent experience, and hence, they lost out the majority of their target audiences from the start. Therefore, the visitor experience holds importance when it comes to leading a business to success.

And artificial intelligence can help you out with that. By garnering an excellent user experience, you can produce results that are highly business-centric and attract profits. Wondering how? Let’s understand. By understanding what your target user wants and likes, the AI-enabled system can point out the possibility of change where you can make a difference.

3. Chatbots

Customer support has always remained one of the best ways to create a loyal customer base. How you answer the queries of your existing customers indeed makes a difference when it comes to attracting new ones. Your loyal customer base can become the most significant proof of the best services you provide, and if you fail at it, it might hit you back in the hardest way you can think of.

Artificial intelligence has introduced chatbots who are great at providing excellent customer support without asking for human intervention. Websites of today have become one of the most accessible entities of the entire business, and chatbots placed over your website plays a major role in analyzing how your digital marketing should proceed.

For example, consider a development company that is interested in using a chatbot on their website to initiate a conversation with their visitors. Now, if the angularjs development company uses it, they can store and use the data of user queries for the betterment of their services. This can help them produce results that their clients are looking for, and therefore, it helps increase the user base and profits as well.

4. Customer Engagement

Engaging your customers through smart insights is what AI aims to provide. By following what your customers are viewing, these insights can give you the information about the possible ways you can ensure they love what you place on your website. Starting from the design of your website to the content that you place, customer engagement can be excellently enhanced using these approaches.

5. Tailored Web Experience

Artificial intelligence aims to generate an experience that all customers love. By helping you achieve a personalized website experience for every visitor you ever have, artificial intelligence can help the digital marketer to understand what particular section needs to go where. Moreover, it helps analyze the competitor websites and their results and helps find out the possible reasons why they are winning over the customers that you lost.

Summing Up

Businesses can achieve more with the implementation of artificial intelligence. By empowering the insights used for digital marketing, AI helps produce better results that can mean a lot for most of the businesses and digital marketers around the world. Hence, by making use of these concepts, you can ensure you produce the profit-driven insights that help a business make great progress over time.

Great Marketing Tips To Boost Your HVAC Repair Company’s Business

Good news for HVAC repair company owners: there’s always going to be a need for your services! However, that news comes with a major caveat.

Demand for HVAC services doesn’t guarantee that clients will choose to patronize your company.

To stay at the top of your game, you’ll need a killer marketing campaign. Keep reading to find out how you can get started.

Prioritize Your Digital Campaign

How people find information has fundamentally changed. It’s easier than ever to locate multiple businesses and compare prices. If you don’t have a strong digital presence, you’re practically guaranteeing poor business.

Start by building a functional, mobile-friendly website that gives customers all the information they need to know.

From there, branch out into social media. With billions of people on Facebook alone, social media can be a great way to find leads.

And if you’re not confident in your digital marketing abilities, don’t worry. You can always hire an hvac marketing agency to manage your marketing while you focus on running your business.

Partner With Local Businesses

While a thorough digital front should be your priority, you’ll, of course, need to maintain good standing in your local community.

For an easy and fun way to get your business front and center, partner with other businesses to promote one another’s products or services. This is a great way to not only drum up more business but to grow your local economy, as well.

You can also sponsor local events. 5Ks, concerts, and other public happenings are always looking for sponsors.

Create Fun Content

You might not think that your business needs a blog, but here’s a fun fact: businesses that blogged received 97% more links to their website than their counterparts who didn’t.

So why is content so important to consumers?

One major reason is that it demonstrates extensive knowledge of a subject. Customers need to feel confident that they’re choosing the right HVAC company. By giving a bit of your knowledge, you can win over your community and generate positive buzz around your brand.

Plus, content is shareable. Cross-posting new blog posts to your social accounts can keep your company in people’s feeds, and therefore, in their minds.

Involve Your Customers

Make sure to encourage your customers to spread the word about your business via social media and reviews.

If there’s one thing people love, it’s giving their opinions. While you might not love what everyone has to say at first, hearing the honest truth for your customers is a great idea.

Most people will research a company online before contacting them. Since that research includes good reviews, reading about positive experiences with your brand can help sway them.

You can also interact with customers via social media. Responding to comments is a good way to let people know that you’re listening and that you care what they have to say.

Get the Business Your HVAC Repair Company Deserves

If you’re having trouble with your HVAC repair company, try to implement some of these tips. From drumming up local support to spreading the word over the world wide web, the advice above will keep your advertising fresh.

For more helpful content, make sure to check back with our blog!

6 Amazing Digital Marketing Strategies Law Firms Should Consider

We’ve all seen those corny ads for law firms on city buses, daytime TV shows, park benches, you name it. Those ads may have a time and a place if they fit with your brand. In 2020, though, you’re missing out if you don’t take advantage of the digital ecosystem, too.

The problem is that you’re a lawyer, not a marketer. How do you know where to start?

Fortunately, plenty of folks have faced this issue before you and have discovered the top types of online marketing for law firms.

1. Writing Blogs

How many times have you Googled a question about something in the past day? Probably several times, and so have your future clients.

People are always searching for advice and information, so writing blogs with your legal expertise is the best way to reach them.

The key is to focus on informing your audience, not selling to them. This article from Burman Law is perfect—it answers a key question many of their clients have, rather than spending 1000 words patting themselves on the back.

People will find your blogs because they’re searching for that topic or question. When they do find your content, they get to know you as a reliable legal expert. The next time they need a lawyer, who better to call than the one who has already proven themselves to be knowledgeable and helpful?

On top of this, blogging is one of the best things you can do for your search engine optimization or SEO. Your site will be full of relevant content about popular keywords, so you’ll land at the top of search results.

2. Getting onto Online Directories

Your own site shouldn’t be the only way clients can find you online. There are plenty of directories out there dedicated to helping people find lawyers. Are you on them?

There are two categories of directories you want: legal directories and local directories.

Search for as many of these directories as you can find. If you find any sites that don’t list you, submit your profile to the site.

When you find directories that already list you, check out your profile. You want it to be complete and robust. It should have a photo if the directory has this option.

Beyond the photo, make sure all your information is up-to-date. Be sure to include a list of your legal specialties so you show up in the right searches.

3. Going Social

Social media marketing isn’t just for brands selling eyeshadow palettes. It’s a critical strategy for law firms as well.

As with your blogs, your social media posts need to focus on informing the public rather than selling yourself. People are tired of blatant advertising and may react negatively.

Post all of your blogs, videos, and other content on your social media pages. Focus on trending legal topics and give your expert opinion about high-profile questions.

Don’t forget to interact, too. Comment on other posts with your legal expertise. For instance, local news outlets’ posts tend to be popular, and your expert opinion will be welcome.

4. Giving Your Site an Audit

Having a website is rule #1 for digital marketing, but is yours up to snuff? When was the last time you gave it a checkup? Do you know what to look for?

Start by checking how well your site is optimized for search engines. An SEO checklist of the essentials is an easy place to begin.

Your site also needs to perform in certain ways to get strong results. It needs to be mobile-friendly, and ideally, it should be responsive. This makes it easier for mobile users, and Google penalizes sites that aren’t mobile-friendly in their SEO rankings.

Don’t forget to check your site’s loading time. Users have little patience for sites that load slowly, so it will lose traffic for you.

Finally, aesthetics play a part too. Your site’s design needs to display your brand while having an updated look. If your site looks outdated, users will assume that your legal knowledge is outdated, too.

5. Video Marketing

Videos are engaging, easy for anyone to explore, and well-optimized for SEO. If you aren’t using all that to your advantage, you should be.

Start producing videos on a regular basis, at least weekly. They don’t need to be expensive, just quick videos of you giving your expert take on a trending legal topic.

Post your videos on YouTube first and foremost. From there, you can share them on social media, embed them on certain pages of your site, and more.

Be sure to mix up the formats of your videos, though. Some can be straightforward “talking head” videos of you, but add some interview videos, demonstrations, live videos, and so on.

6. Paying for Clicks

Many businesses expect that they can get to the top of search engine results pages with organic SEO alone. While that isn’t impossible, it can be far more difficult to catch your competition than you expect.

To put your results into hyperdrive, try pay-per-click ads or PPC ads. These are the ads that show up at the top of Google’s results pages, looking like organic results.

With these ads, you set a specific budget and you choose which types of users to target based on location and the keywords they’re searching for.

Keep in mind that successful PPC ads aren’t just about pumping in as much money as you can. It takes strategy to determine the best keywords to target, how to further customize your audience, and how to compel users to click through.

Getting Serious About Online Marketing for Law Firms

Some law firms make the mistake of assuming that if they do good work, recommendations will bring in all the clients they could want. That isn’t a safe gamble to bet your business on anymore.

In this digital age, many people don’t bother to ask anyone for recommendations before they hit the internet and search for themselves. That’s why it’s so critical for you to have an online presence.

These strategies for online marketing for law firms will help you jumpstart that process. For more tips about content marketing and other ways to spread your message online, check out more articles on our blog.

Great Tips And Digital Marketing Strategies For Boosting Online Posts

66% of marketers say improving search engine optimization (SEO) is their top inbound marketing priority. With a strong SEO strategy, you can attract people to your website. With informative, unique content, you can then turn those visitors into paying customers.

Boosting online posts is important. By making it easier for people to find your content, you can boost your reach and attract new customers.

Here are six strategies and digital marketing tips you can use to boost your reach. With these tips, you can attract an audience of readers to your site. Then, encourage those readers to become leads to grow your business!

Keep reading to get started.

1. Know Your Audience

When boosting online posts, the first step is to understand your target audience.

You can’t attract people to your website if you don’t know how to appeal to their interests. You can complete aggressive target market research or hire an online marketing company to help. During this research stage, make sure to gather:

• Ages
• Genders
• Marital statuses
• Household incomes
• Buying behaviors
• Interests

What problems do your customers face every day? What solutions can you offer them? 

Once you know your audience, you can craft content they’ll want to read.

2. Optimize Your Site

Next, make sure your website is optimized for search engines. Optimizing your site will make it easier for search engines like Google to find and rank your content.

Make sure your site loads quickly. You should also use:

• Title tags
• Meta descriptions
• Relevant keywords
• Alt texts for images

Improving your website using minimalistic design trends can also improve the user experience. A stronger user experience will encourage people to stay on your website.

Don’t forget to optimize your website for smaller screens. Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for mobile users, you’ll scare off potential customers.

Boosting online posts becomes easier when your site is already optimized.

3. Step Up Your SEO

Next, make sure to improve your overall SEO strategy. This includes your on-page SEO, technical SEO, and local SEO.

For your local SEO strategy, make sure to update your Google My Business listing. You can also ask previous customers for reviews, which will strengthen your brand authority.

Improving your SEO will make it easier for customers to find you online.

You can also improve your SEO strategy by linking internally. Adding links to your own content within your posts will encourage people to explore. 

Consider guest blogging, too. Writing a guest blog will encourage people to your site, which will help improve your ranking.

4. Use PPC

Pay-per-click (PPC) advertising can also help with boosting online posts. 

Make sure to complete thorough keyword research using SEMRush, Google Trends, and Google Keyword Planner. Then, key your campaigns organized. Consider using single keyword ad groups (SKAG) to keep costs down.

Try using Facebook sponsored ads to expand your reach as well. You can use these ads to attract people to your site or encourage them to read your content.

Consider hiring a cheap payroll service to free up time on your schedule. Then, you can focus on using these PPC advertising tips.

5. Get Social

Don’t forget to use social media to your advantage! Sharing your content on social media will attract more people to your site. As you increase your traffic, you’re also boosting online posts, making it easier for more people to find your site.

6. Keep Up with Trends

Don’t fall behind the latest digital marketing trends. Instead, keep up with the trends and ahead of the competition. 

Voice Search

For example, half of all online searches will occur through a voice search by the end of this year. If your content isn’t optimized for voice search, your competitors could show up for those searches instead.

Here are a few ways to improve your voice search rankings.

First, make sure your website loads quickly. You can use Google PageSpeed Insights to determine what’s slowing down your site. Make sure:

• Your files are compressed
• Your images are optimized
• Your site is responsive
• You use website caching
• Your server response time is low

Next, make sure to write the way your consumers speak. This year, more companies are using long-tail keywords that sound natural, as opposed to shorter keywords. Use your audience data to determine what your customers are searching.

Most voice searches are posed as a question. Include the question in your title and within your post. Then, provide a precise answer at the top of the page before going into detail.

Position Zero

You should also learn more about position zero and zero-click searches. These results appear at the top of a Google page as a summary for the content. Instead of clicking on a website, consumers are reading these summaries, or featured snippets.

Featured snippets can appear as:

• Lists
• Charts
• Tables
• Images
• Videos
• Recipes
• Q&As
• Summaries

In order to optimize your content for snippets, make sure a summary of your content appears above the fold. Then, use lists, H-tags, and bullet points. Structuring your content will make it easier to read.

BERT

BERT stands for Bidirectional Endorser Representations from Transformers. BERT is Google’s new SEO algorithm update. Understanding BERT can make boosting online posts a lot easier.

First, BERT prioritizes high-quality content. Make sure you understand the user intent, or what your customers are looking for when they search. Then, make sure your content is relevant to your customers.

Write content that appeals to their problems and needs to reel readers in.

Artificial intelligence (AI) is changing SEO this year, too. AI makes it easier for Google to provide users with relevant search results. In order to optimize your content, make sure to:

• Speak and write the way your customers do
• Use long-tail, conversational keywords
• Write more naturally 

BERT also considers “EAT,” which stands for expertise, authority, and trustworthiness.

Make sure to demonstrate your expertise by providing helpful information. Then, show your authority by using links from relevant websites. Finally, add social proof to your sight to strengthen brand trust.

Make sure to keep up with Google’s updates throughout the year to stay ahead of the curve.

Boost Your Brand: 6 Tips for Boosting Online Posts and Expanding Your Reach

By boosting online posts, you can expand your reach and improve your brand awareness. Boosting your content will help you attract more customers, increase sales, and grow your business!

Explore the Content Strategy section of the blog for more helpful tips!

Marketing: 4 Tips to Using Social Media for Entrepreneurs

There are over 3.48 billion people in the world who actively use social media this means that it is a great place for entrepreneurs to boost their business. 

Social media marketing for entrepreneurs is the easiest way to attract new customers and it is also budget-friendly. You can reach and connect to so many potential clients via social media. 

Keep reading for our guide on the four best ways that entrepreneurs can use social media to help boost their business. 

1. Choose the Right Platforms

If you’re a one-person show, then running multiple social media accounts may not be the right thing to do especially when you’re first starting out. Choose one or two platforms that you feel you can create content for and reach your target audience. Your target audience are the people you want to market yourself to. 

When it comes to choosing the right platform there are plenty such as Twitter, Instagram, YouTube, Facebook or even LinkedIn. Each of these social media platforms have different kinds of content that you will need to be able to create. Do some brainstorming and decide which platforms are right for you and your business. 

2. Show Off Your Personality

When it comes to social media your number one goal is that you should be yourself meaning you should show off your personality. Your personality should be one that attracts your target audience. 

On social media, your followers should feel as if they could easily come to you with any questions or concerns that they might have about your products or services. You should make sure that you’re conversational with them and able to respond to anything that they may have asked you. It’s great to be personal when it comes to social media because clients want to know that there’s a real person behind the account. 

3. Create Your Own App

Another way to connect with your clients is by creating your own app where they can find your goods or services. This is also a good place for them to keep up with your business on any updates that they may have. 

When you have your own app you can also take advantage of mobile marketing. Pretty much everyone has smartphones that are constantly glued to your hands so mobile marketing is another way to reach your clients. You can send them push notifications of new updates and news right to their phones. 

4. Create Shareable Content

When it comes to social media, you don’t want to constantly be promoting your products or services. Instead, create content that is interesting as well as content that your followers with want to share. 

Creating shareable content is a great way to gain new followers as well as keep your current followers engaged in your business. Do some research and see what kind of content your followers enjoy. You can still find ways to work your products or services in but creating interesting content is a great way to attract new followers to your social media accounts. 

Take Advantage of Social Media Marketing For Entrepreneurs

Social media marketing for entrepreneurs is a great way to connect with and reach potential customers. Taking advantage of social media is the best thing you can do as an entrepreneur because it is free and easy to manage. 

If you’re looking for more awesome content from women, then make sure to check out our blog as we constantly post great advice. 

Why Content Marketing is Important to eLearning Companies

The eLearning industry is one of the most exciting industries at the moment. Anyone can become a master on a particular topic from anywhere at any time.

This convenience is brining the classroom directly to people. It’s a reason why the industry is going to reach $325 billion in five years.

Universities are sharing knowledge online. Businesses use eLearning to train employees. Anyone with any level of expertise can create a course or a podcast to teach people on any topic.

All of these opportunities mean a lot of competition, which is why content marketing is important for eLearning companies.

Keep reading to discover why content marketing needs to be at the top of your list.

What Is Content Marketing?

Content marketing is the use of various forms of content to generate leads, website traffic, increase brand awareness and sales for an organization.

There are dozens of forms of content marketing. The most common examples are blog posts, emails, social media, case studies, white papers, podcasts, and videos.

Why Content Marketing Is Important

Now that you know what content marketing is, you want to know whether or not it’s worth the investment. Take a look at these reasons why content marketing is important for your eLearning company.

1. You Give People a Reason to Visit Your Website

Many businesses have static websites. That means that they have very basic information, like a typical 5-page website and that’s it. Your site has more pages because you offer courses and learning opportunities.

The problem with a static website is that it doesn’t give people a reason to keep coming back. Content marketing does fill that gap.

When you have a new course, send out an email. You can also write a blog post about the benefits of e learning to engage readers.

2. Content Marketing Is Cost-Effective

You don’t need to invest a lot of money into content marketing. You do need to invest time to research potential articles, write them, and promote them.

The payoff of content marketing is pretty significant when compared to paid advertising.

3. Content Marketing Is a Soft Sell

When people think of sales, they usually think of a salesperson using high-pressure tactics to close a deal. Buyers don’t trust that method of sales and they don’t like it at all.

When you invest in content marketing, you can slowly build trust with your audience. That audience is reading your content. If they read a couple of articles, they will find your eLearning company credible and trustworthy.

When they trust your company and find it credible, they will invest in learning opportunities on your site.

Content Marketing Is a Must for eLearning Companies

If you’re looking for an affordable way to market your eLearning company, content marketing is it.

Do you know why content marketing is important? Consistent marketing efforts will send more traffic to your site, create trust, and deliver a higher return on investment than other forms of marketing.

Are you ready to get started with content marketing? Check out this site often for a wealth of content marketing tips.

Making It in Marketing: How to Get into Marketing as a Career

In 2018, there were over 1.5 billion customers worldwide who bought products and services online. With so much commerce at stake, companies need world-class marketers to attract this potential customer base.

If you’re ready to join this crowd of world-class professionals then you can begin to build your marketing career today. Check out this helpful guide to learn more on how to get into marketing. Your next best career could be waiting for you.

Careers in the Marketing Field: A Snapshot

The US Bureau of Labor Statistics reports that marketing professionals earn a median salary of over $129,000. Marketing careers are predicted to grow ten percent by the year 2026.

Marketers create and implement promotions for products, services or brands. They know how to grow sales by targeting areas of need. Once they know these areas, they recommend services or goods that have the best impact on their customers.

There are plenty of different careers in marketing you can choose from. Some of the career tracks include the following:

• Advertising;
• Brand Management;
• Market Research;
• Promotions; and
• Public Relations.

How to Get into Marketing

The following is a step by step process to jump-start your marketing career. You’ll see what training and networking you’ll need to help you excel in this field.

Get Your Marketing Bachelors Degree

In today’s academic industry, there are plenty of marketing bachelors degree programs offered by top name universities. The good news is that many of these degree programs are now offered online, too.

Oregon State University, Purdue University, Walden University, and Regents University offer online bachelor’s degree programs. 

Once you enroll in one of these programs, you’ll soon be studying the following courses:

Affiliate Marketing

Affiliate marketing is a method where a company sells its own products by signing up other companies (“affiliates”) who market those products for a commission fee. Students learn how to be an affiliate marketer and use performance-based marketing techniques to generate sales.

Automation

Automation helps marketers collect data and spot frequent patterns in customer behavior. Students learn how to use this data to anticipate the customer’s thought patterns and actions. This data helps marketers predict consumer buying habits.

Coding

Marketing students learn coding basics that web designers use to create websites. Two of the most common languages are Cascading Style Sheet (CSS) and Hypertext Markup Language (HTML.)

Marketers learn these languages to help them work better with web designers. That way they can ensure that their client’s web properties rank high in search engine results.

Copywriting

Marketing students also learn skills and strategies for copywriting. Copywriting involves creating advertising text to increase brand awareness or persuade a customer to take a specific action. Copywriting can be found in ads as well as brochures or newsletters.

Digital Marketing

Digital marketing covers advertising products and services on the internet. Some of the most effective digital marketing platforms include search engines, social media, and email. Digital marketing courses show students how to reach buyers through either mobile phones or computers.

E-mail Marketing

E-mail marketing uses automated communications to advertise products. It’s also an effective way to build relationships with current or potential buyers. Students learn how to use automated e-mail messaging through blogs, websites or social media.

Inbound Marketing

Inbound marketing is a different marketing tool besides e-mail. With inbound marketing, students learn how to create high-quality content on websites to attract potential customers, while e-mail marketing is a more direct outreach to deliver sales messaging to potential customers.

SEO Optimization

Marketing students must learn Search Engine Optimization (SEO) skills to increase the number of online visitors to a client’s website. These skills help design content that’s more attractive than what their competitors create. When more visitors come to the site, the site will rank higher on search engine results.

Website Analytics

A website analytics class teaches students how to collect a site’s performance metrics. Students also learn how to evaluate performance reports and follow marketing campaigns. With this data, they can recommend areas for improvement.

Video Marketing

Video marketing entails moving images on display advertisements rather than still photos. Students earn how to use video marketing to create live video streams of events over the internet. Students also learn how to incorporate these rolling advertising units onto websites instead of spot advertising.

Professional Networking

If you’re just starting a career in marketing, consider joining a professional organization. These groups can help you build your skills. They can also help you cultivate valuable connections in the field.

Here are some of the top professional marketing networks you should consider joining:

American Marketing Association (AMA)

AMA includes professionals who teach or work in the marketing industry. They also offer their members networking and training opportunities to advance their skills. Members can also access templates to help create project budgets or marketing proposals.

Public Relations Society of America

The Public Relations Society of America currently has a membership of has over 20,000 members. They support public relations’ promising practices and develop standards for ethical advertising. Members can also leverage continuing education on corporate communications and social media techniques.

American Advertising Federation

The American Advertising Federation (AAF) was first created in 1905. AAF includes college chapters, marketers and media companies in its membership. Members can also take part in continuing education events to follow the latest trends in marketing and technology.

Next Steps

If you want to learn more about how to get started in marketing, do some research on the web. Review what other projects marketing agencies are already working on and subscribe to their blogs. It’s a great way to find out what the latest trends are in the field today.

Research some of the colleges listed above. Exam their course descriptions to be sure they have the right classes to prepare you for a career in the marketing field.

Don’t forget to check our website for more helpful tips on how to get into marketing. We’re here to help you take charge of your life and make that marketing career dream come true for you!

How to Grow Your Business With Targeted Email Marketing

Do you regularly send out emails to your list only to hear crickets? That’s not unusual to hear. People are bombarded with email marketing messages every single day.

An office worker can get up to 120 emails a day. How can you make yours even get noticed? You can use targeted email marketing.

Read on to find out what targeted email marketing is, why you should use it, and how to jump-start your email campaigns.

What is Targeted Email Marketing?

Targeted email marketing is a way to segment your email list, which allows you to deliver personalized content to your customers.

One reason why your emails are missing the mark is that you’re probably sending out one newsletter to your entire list, assuming that everyone in your audience will be interested.

You’re treating everyone like they’re all at the same place at the same time. The reality is much different. They are at different points along their customer journey.

It’s like sending an email to your entire audience telling them about your product that they need to buy. About a third of your list already bought that particular product.

That is something that they feel that you should know and you might lose a little credibility with them by sending that email out to them.

Benefits of Targeted Emails

It may seem like a lot of effort to create segments out of your list. It is a little more work, but the reward is worthwhile. Here are some of the reasons why you want to have targeted email campaigns.

People Love Personalization

Your customers don’t want to feel like their everyone else or like a number. They want to be special and like they matter.

Personalized content can help businesses increase sales, whether you’re a B2B firm or you have a consumer package goods company.

Personalization doesn’t mean adding a person’s name in the subject heading. That can feel a little inauthentic. People would rather have discounts and offers that are just for them.  

Higher Open Rates

How many people open your emails? Of course, there are a number of factors that you have to consider when you compare email open rates.

One thing that’s not disputable is that email opens are higher when you target your marketing campaigns. Reebok is a great example of a brand that saw massive success from using a highly targeted campaign.

Higher Conversion Rates

The purpose of email marketing is to get your list to convert into customers or to encourage them to buy again.

Not only can targeted emails increase open rates, but they increase your conversion rates, too. Customers are more likely to buy when they have timely and relevant offers in front of them.

Examples of Targeted Emails

You have probably seen a lot of targeted emails. Have you ever put items in a shopping cart only to have to leave the website? Did you get an email reminding you to complete your purchase?

That’s an example of targeted email marketing.

Another example is when you sign up for someone’s list and they put you into an automated email funnel. You open up a couple of the emails and based on those opens or link clicks in the emails, you get a product offer.

You can segment your list based on the offer that convinced them to subscribe, when they subscribed, or their location.

For subscribers that haven’t interacted with your emails in a while can be sent a re-engagement email. You can ask them if they still want emails from you.

It seems counterintuitive to do that because you can lose subscribers. If they’re not engaging with your content, they’re not likely to buy from you anyway. You might as well keep the good brand perception and give them an out.

How to Create a Targeted Email Campaign

How can you apply targeting to your email marketing? Here are the steps you need to take to set up a targeted email campaign.

Scrub Your List

When was the last time you sent an email to your list? If it’s been a while, you want to reach out to them to ask if they still want emails.

If you don’t have an email list yet, you’ll want to start building one right away. Make sure that you have signups on your website. You can also use a database of your old prospects and current customers.

You don’t want to assume that it’s ok to add them to your list. You want to give them the option to sign up and ask for their permission.

Create Your Segments

There are countless ways to segment your list. For example, if your company is targeting PDM professionals, you can target by location.

If you’re a clothing retailer, you may want to create targeted emails by gender. How can you get that information? You will need to collect that customer data either on your signup forms./

Create Content for Each Segmented Audience

This is the fun part. You need to create content for each audience. This may seem like extra work, but it’s worth it.

How can you create relevant content for each segment? It depends on how you segment your audience. If you segmented by gender, you can showcase products on sales that are for men and for women.

A shopping cart reminder is a simple email reminder to return to your site and finish the purchase. Think about each segment and what’s important to them. That will help you develop content that’s relevant and will get results.

Make Targeted Email Campaigns Work for You

Targeted email marketing campaigns are a great way to get more bang out of your email marketing efforts. Personalized content can go a long way to create loyal customers and increase sales.

There are many ways to segment your email list. You want to find the ways that will allow you to send the most relevant content to your list.

Do you want to know more about writing great content? Check out this site often for more articles that show you how to create a content strategy. 

3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

A recent report found that 99% of businesses plan to increase their online marketing spend in 2019.

If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.  

But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development company? 

This post will highlight three marketing tips that’ll help raise the profile of your law firm. If you want your law firm to be a market leader, these suggestions should help you reach that goal. 

Let’s begin!

1. AdWords

AdWords is a common marketing method used by many law firms, and this is because the approach works well, and it works quickly.

Essentially, AdWords allows you to promote your law firm, whenever someone types a particular keyword into Google.

When selecting a keyword, it’s a good idea to be as precise as possible.

So, you want to avoid generic keywords such as ‘law firm.’ Rather, you want to target specific keywords such as ‘personal injury lawyer in Colorado.’ 

By targeting specific keywords, you ensure that your ads are shown to the right people. This then improves the ROI of your campaigns and helps limit wasted ad spend. 

2. Facebook Advertising

Facebook advertising is different from AdWords, in that you’re not targeting people based on Google searches.

Instead, you’re just defining an audience and then displaying ads to this audience when they’re visiting Facebook.

For instance, you might create an ad campaign that allows you to target business owners that are 35 years old, and live in New York. This campaign might then promote some kind of legal service designed for business owners.

3. Give Your Website an Upgrade

Your website will play a significant role when it comes to your overall marketing strategy. After all, if someone comes across one of your ads, they’ll probably check out your website, before they give you a call.

If your website looks outdated, you should think about giving it a new look, and you can do this by hiring a web development agency.

Before working with an agency, it can be a good idea to find websites that appeal to you. The agency can then use these websites to inspire the design of your site. 

Ideally, you want to find websites that are related to your niche.

So, if you’re personal injury lawyer, search for websites that belong to other personal injury lawyers. Taking this step will make it easier for the agency to create something suitable for your law firm.

Will You Use These Marketing Tips?

The marketing tips covered in this post have the power to transform your law firm.

That said, if you don’t know much about marketing, acting on them can be a challenge. Because of this, you might want to hire a marketing agency to help you implement the tactics we’ve covered.  

If you can, find an agency that caters specifically to law firms. In doing so, you should be able to achieve faster results, as the agency will already know how to deal with your industry. 

Did you like this post? If you did, please read some of the other posts on the site!