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Top SEO Tips to Remember When Promoting Your Website

Top SEO Tips to Remember When Promoting Your Website


Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computer to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second counts when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.

Business

Top Financial Tips Young Investors Must Remember

Top Financial Tips Young Investors Must Remember


Top Financial Tips Young Investors Must Remember

Did you know that the Social Security Retirement age keeps increasing and will rise to age 67 for those born 1960 or later? It’s important to invest young so you can retire when you want no matter the age! Young investors have certain tips and tricks they abide by which will lead to higher returns.

You can be a young investor, and have all of your dreams and goals come true for your savings. In this article, you’ll learn all about investing the right way and tips for investing young. Read on to discover these tips and be sure to implement them! 

1. Young Investors

Dreaming of investing and building your savings? The first and most important thing to do is to start! If you’re feeling overwhelmed, just know that you can learn by doing. When you’re a young investor you have time on your side, you’re young so have plenty of time to study the market and strengthen your strategies.

2. Compounding

Investing young you can take advantage of what’s called compounding. Compounding is a return earned on your principal and past returns. If you have your money in an investment account, it’s the percentage you earn on top of the original investment and previous earnings. 

If it’s a traditional bank account it’s the interest on that amount plus past interest earned over time. As you see here, the sooner you begin investing the more compounding can happen! 

3. Hold a Diversified Portfolio and Risk Take 

Investing is also about taking risks to build. One of the best ways to invest money in your 20’s is to build a diversified portfolio. It’s great to have your savings, but you’ll want to invest as well to build up your savings and never to put your eggs in one basket. 

It’s important to use stocks, bonds, and assets because the more places you have your money, the lower the chances of losing a lot of money. 

Would you like to be a rich and young investor? Check out Ari Rastegar.

4. Make Regular Contributions 

When you’re investing young, you’ll want to make regular contributions in your investment accounts. You’ll want to come up with a certain % that comes out of your paychecks and into your investment accounts.

When done well this not only will set you up for the future but will make sure it’s a steady amount that won’t hurt the bank. 

5. Save More as You Age 

When you’re in your 20’s you might have more goals such as buying a home, paying off student loans, or purchasing a car. It’s great to have those goals, but also make sure you’re saving and investing. 

As you age, you’ll want to invest more. When you’re young, you can invest and still go after your goals, once you reach those goals, you can increase your investing percentage. Along with raises, you might not even notice the increase! 

6. Avoid the Seven Layer Dip of Fees 

When investing, the choices can be overwhelming and confusing about what’s considered smart investments young adults. You’ll want to seek guidance from a financial advisor or broker to avoid large fees and losses. 

Watch out for these fees:

  • Mutual Fund Surrender Penalties 
  • Mutual Fund Fees
  • Brokerage Trading Commissions
  • Wrap Management Fees
  • Internal Mutual Fund Operating Costs
  • Markups on New Issue Securities and Bonds
  • 12b-1 Fees

Always speak with your advisor about these fees and avoiding them! 

7. Never Withdraw Early from Your 401-K

 Your 401(K) is used for retirement and if you take money out too soon you can receive hefty fees. There’s a 10% tax penalty for withdrawing early from the IRS. 

It’s a good idea to have an emergency fund in case of a job loss, unexpected expenses such as work needed for your home, etc. This emergency fund is important so you won’t have to withdraw from your 401(K) and suffer from taxes!

8. Ignore Competition

Healthy competition is fine, but if you’re seeing celebrities on tv or people you know who are wealthy, avoid trying to keep up with them. If you’re not at that point yet financially, it’s best not to rush it, and better to keep your goals in mind. 

Remember, you want to be young investing, but also smart about it so you don’t wind up bankrupt! Don’t go investing with money you don’t have and wrack up the bills because you can’t pay off your student loans. 

If you’re looking at your friends traveling and their lush lives, keep in mind they might have just put that on a credit card, and might not be saving for the future. Focus on yourself and your life. Educate yourself on investing and bettering yourself with reading as many books and researching as much as possible! 

9. Automate Investments 

One of the best things you can do for your investments and saving time is automating your investments as much as possible. This will teach you to save over time and remember that you’ll have money for yourself plus for investing. A 401(K) is one way to do just that!

From your job sign up for your 401(K) and have them take your pay automatically out of your check. You can also automate your high-yield savings account and a brokerage account.

Next Steps

In this article, you learned all about young investors, and the tips they use for the biggest profits. Remember to come up with a goal and plan, and then make it happen.

You can invest as you learn, don’t worry about learning as much as possible at first. As you learn while investing, you’ll be able to see what works and what doesn’t. Before you know it you’ll be compounding and so glad you invested young! 

Would you like to learn more for everything from content strategy to inbound marketing? Check out our articles!