SEO

5 Must Know Shopify SEO Tips That Can Boost Your Sales

Everyone wants more traffic to their Shopify store. After all, more traffic is one of the best ways to get more sales. If you’re looking to increase your traffic long term, look no further than SEO.

It’s hard to ignore SEO if you own an eCommerce store. Reports show that organic search traffic accounted for 39% of all visitors to online stores.

But SEO is a tricky subject. Google doesn’t give you an exact roadmap for what you need to do. This post will help you get started.

Below are five Shopify SEO tips that you need to know.

1. Work on Your Site Structure

If you want to be successful at SEO, then you need to structure your site well. A poor site structure confuses not only your visitors but also Google.

A clear structure makes it easy for your visitors to find what they need. This means that they will spend more time on site instead of running off to your competitor. Google will be able to see this and will rank you higher for giving people the information they were trying to find.

2. Optimize for Mobile

No Shopify marketing strategy would be complete without considering mobile users. Mobile internet use is commonplace these days. If your site doesn’t cater to these people, then Google will devalue your website and rank your competitors that do.

Your website should be responsive to mobile devices and show them a layout that works with their screen size. Doing this will allow you to provide them with the information they need to make their purchase.

3. Optimize Your Product Pages

When someone lands directly on your product pages, they are ready to buy. This makes it vital that you provide them with all the information they need to make their purchase.

If your products don’t have the information that they’re looking for, then you run the risk of visitors leaving and buying elsewhere. Clear descriptions also help your product rank in search engines when buyers are looking for specific product features.

4. Remove Duplicate Content

You don’t always plan on duplicate content appearing on your site. But it does happen if you aren’t careful. Stores have this problem even worse because of all the category and search pages that need to be managed.

Run an audit on your site to find and remove any duplicate content on there.

5. Start a Blog

You can only do so much work on the pages you already have. If you want to bring more SEO traffic to your site, then you need content. Adding a blog will allow you to show your expertise in an industry and rank for more keywords in the process.

You can learn what to blog about by looking at your competition to see what they talk about. Use your competitor’s blog topics to brainstorm ideas and develop your own take on the topics.

Keep These Shopify SEO Tips in Mind

SEO is a long process. If you don’t do things right the first time, then it can take some time before you realize something is wrong. Make sure to keep the Shopify SEO tips above in mind so that you can get started on your store’s SEO the right way.

Once you have SEO out of the way, you can start to focus on other digital marketing channels. Keep browsing our blog to learn what those are.

Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computer to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second counts when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.

SEO for Law Firms: 5 Brilliant Tips to Get Your Law Firm on the Google Front Page

The demand for legal services in the United States is strong. In fact, the nation is expected to add 65,000 new lawyers in the next seven years. While legal professionals are in demand, there is also a fierce competition to attract new clients.

One of the most effective resources to draw new business is Google. This leaves many legal executives wondering how to get the firm’s website on a Google search’s first page.

Read on to learn more about SEO for law firms. SEO is a certain way to drive web traffic and grow your customer base.

1. Start a Blog

The first step to boosting web traffic is starting a legal blog. For starters, this is a place to show off your firm’s legal expertise. Here you can tackle complicated topics and give pro bono legal advice.

A legal blog is where you will execute Search Engine Optimization (SEO) strategies. Publishing quality content, accompanied by SEO tactics, is a certain way to attract new clients.

2. Use Targeted Keywords

The algorithms that Google uses to rank websites rely heavily on keywords. Envision a scenario in which a prospective client is searching for divorce lawyers near Los Angeles.

Google then searches the web for hyperlinks including the keyword used by the client. Each blog post or webpage on your website should strategically use targeted keywords. In this case, write a blog post about hiring the best divorce lawyers near Los Angeles.

Start off by brainstorming targeted keywords that prospective clients are likely to use. There are tools like Google Keyword Planner that will help you research effective ones. Then generously incorporate these keywords into new blog posts.

3. Authority Anchors

Becoming a legal authority in your specialized field has SEO perks. By producing quality content and building a sterling reputation, online resources are certain to link to your website.

Some refer to this as a backlink. To get the ball rolling, you can pay legal directories a small sum to backlink to your page.

Another easy way to create backlinks is by registering with the Better Business Bureau. Some find success by offering small scholarships so that colleges backlink to your website.

4. Share on Social Media

Increased web traffic has a positive impact on your Google ranking. A proven method for driving traffic to your site is sharing content on social media.

For example, prospective clients may see a preview that says GLM believes a 5X return is required to grow your business. Then, they are redirected to your website when they click on an image or hyperlink.

There are a few different social media platforms that are effective for lawyers. Facebook has the most users and is best for attracting local business.

However, Millennials and Gen Z prefer video content over written articles. Social media platforms like YouTube and Instagram are video-friendly.

A Recap of SEO for Law Firms

SEO is a powerful tool for driving traffic to your website. Steps like using targeted keywords are certain to improve your Google rating.

If you enjoyed this article about SEO for law firms, check out our blog for more great content.

SEO Service: 7 Important Questions to Ask Before Hiring an SEO Company

Getting your website online is only the first step. Now you need to bring people to it.

SEO is one of the best ways to do that.

93% of all online experiences start with a search engine. You need to get in front of the people looking for your services.

Coming up with an SEO plan takes a lot of work. That’s why it’s important to find an SEO service that is up for the job.

But there are a lot of companies out there. Not all of them will be good, so you need to do your research to find the right one.

Ask the seven questions below when you are picking a new SEO service.

1. What’s Your Process for Improving SEO Rankings?

There are good ways to improve your off-site SEO, and then there are bad ways. You don’t want to hire a company that uses shady tactics to get your site ranking in Google.

In the past, webmasters used to be able to rank their websites by posting a lot of spam links to their websites. Google wasn’t as sophisticated back then, so it was easy to game the system to make your site look like an authority.

But things have changed. Linking to your site like that today can get your site penalized and hurt your rankings.

Make sure you understand this when a company explains their SEO strategy to you. You want to be above the board on all your SEO strategies.

2. What Types of SEO Will You Do?

There are several types of SEO you can do to improve your rankings. The two methods below are the most common ones you will see used.

On-Site SEO

On-site SEO is the process of modifying the pages on your website to be more friendly with the search engines. Much of this involves optimizing each page for a keyword.

There are tools, like the Google Keyword Planner, which will show you the search volumes of keywords people use to search Google. Your pages should be optimized to reach as many of these terms as possible.

An SEO will do this by changing your text to include that keyword and it’s variants, optimize your page title, and optimize your page description.

Off-Site SEO

Google isn’t smart enough yet to rank sites based purely on content. It still uses backlinks as a factor.

If an SEO service engages in off-site SEO, they will work to build links back to your website. These links can be in the form of resource links, guest posts, or any other method available to them.

3. Do You Guarantee the #1 Spot?

If you want to weed out the low-quality SEO services, ask the question above. Nobody can guarantee that you will get the number one spot on Google.

The only thing you can do is optimize your chance that Google sees your website as the best result.

Even if you do manage to get the first spot, there isn’t a guarantee that you’ll stay there. The Google algorithm changes all the time. What works today to rank you at number one won’t necessarily work tomorrow.

Find a company that will be honest and realistic with you.

4. What’s Your Reporting Process?

You shouldn’t take search engine optimization services at their word. They should provide you regular reports about what they’re doing.

Your SEO company should be able to provide you several reports detailing their progress. If you want a simple overview, an activities report should be enough. It will tell you all the work a company accomplished during the month.

If you want to track things on a deeper level, you’ll need to ask for ranking and traffic reports. These reports will show you how the work being done is impacting your website.

Yes, you may not see results for a while. But if you don’t see any results after a long time, it may be time to switch to another provider.

5. Is There a Content Strategy?

Doing on-page SEO can make a big difference, but putting together a content strategy can set you apart from your competitors.

You can only say so much about your keywords on your product and service pages. A blog will allow you to target your audience with information posts.

Doing this will give you more visibility on Google, so check to see if your SEO company provides this service.

6. What Changes Will Be Made on the Website

There are a few simple on-site SEO techniques you can make to improve your website for search engines.

But you don’t have to limit changes to the basics.

Ask your SEO company if there will be any significant changes to your website that you need to know about. These changes can be anything from web design to website programming.

If they do handle major changes, check to see if they do things in-house or outsource them. If you want to work with someone local to your area, you may not want to have your work outsourced.

7. Do You Have Case Studies?

While you can’t guarantee results with SEO, you can measure the results. Because of this, SEO companies should be able to provide you case studies from work they have done in the past.

You can also ask to talk with the people who are part of the case studies. This will give you a chance to speak with people about what it’s like to work with a company.

A company can get results but still not be a great fit for your business. You’ll learn both the pros and cons of working with an SEO company.

Pick Your SEO Service Carefully

Doing SEO takes a lot of time. Be careful of anyone that guarantees results and do your research before hiring an SEO service to work for you.

Getting traffic is half the battle. You need to convert your visitors into sales after that. Head over to our marketing section to learn how you can optimize your website to bring in sales.

The Only Difference Between SEO and SEM in Digital Marketing

You know that your company can’t survive today’s ultra-competitive market without a solid digital marketing strategy. 

You’ve come up with awesome email campaigns, you’ve mastered all things social media, and you’ve even created highly shareable video content that you know will make your target market tick. 

But you’re still not rising in the search engine rankings. So, what gives? 

For many, it’s a lack of understanding about the difference between SEO and SEM. 

So, what’s the difference between these two effective forms of search engine marketing? 

Read on to find out. 

What Is The Main Difference Between SEO and SEM?

So, what’s the difference between SEO and SEM? 

SEO experts from BearFoxMarketing.com explain that SEO generates organic traffic to your website, while SEM creates paid traffic. Both are essential tools for increasing your search engine rankings. 

While the goal of both SEO marketing tactics is the same, the way they go about it is quite different. 

Organic traffic (SEO) is when visitors naturally end up on your website because they’ve entered search terms that match with your keywords, clicked a link on another article and ended up on your site, or just typed it into their address bar on their own. 

Paid traffic (SEM) is also referred to as “pay-per-click” or PPC marketing. 

If you use paid traffic to increase your search engine rankings, then users who search for the keywords you’ve targeted end up on your website because you’ve paid for ads directing them to your website. Your site also appears at the top of search engine result pages. 

You’ll then pay a fee every time that someone clicks on an ad for your website and is redirected to your site. 

What Do SEO and SEM Have in Common?

In spite of these differences, SEO and SEM marketing tactics still have much more in common than you might expect. 

Both of them revolve mostly around conducting thorough keyword research and targeting the keywords that will get you the most traffic. 

They both also require you to do some serious research on your target market, and both are all about getting you more web traffic so that you can climb higher in search engine results. 

Perhaps most importantly of all, to have effective SEO and SEM strategies, you will need to constantly conduct tests on effective keywords, optimization tactics, marketing trends, and even current market demand. 

Which Form of Search Engine Marketing Is Right for Your Brand?

Now that you know the major difference between SEO and SEM (organic vs. paid traffic to your website) it’s time to start weighing your options. 

Remember – you don’t have to commit to one side here. In fact, most businesses use a combination of SEO and SEM to get the best possible results. 

Looking for more advice about how to grow your current digital marketing strategy? 

We’re always bringing you the latest news in all things SEO and SEM, so bookmark our blog today to learn about the next big search trends, tools, and much more. 

A Healthy Website: Keyword Strategy Tips for Healthcare SEO

Are you a healthcare provider trying to keep up with SEO?

It can be difficult to understand the significance of optimization as a healthcare provider. Once you’ve made your way through the rigors of medical school, it seems unfair to have to educate yourself in the ways of digital marketing.

Unfortunately for you, SEO makes the internet world go ’round and if you aren’t privy to it, you can easily fall behind your better-prepared competition. But, it’s never too late to learn.

In this article, we’re going to take a look at SEO keyword strategy; tips and tricks to survive in the digital world. You don’t have to be a doctor to get your SEO in tip-top shape, but you do have to be diligent and stay on top of trends as they morph and change on a seemingly week-to-week basis.

Don’t be afraid, it’s only SEO. Let’s get started.

Why SEO Is Important to You

First, let’s talk about the importance of SEO for your practice’s website. It used to be that you would just go to the nearest healthcare provider when something felt wrong. You either have a family practitioner or you go to the walk-in. That’s all changed.

Now, when illness strikes, the first thing someone is going to do is hop on Google and search for what their symptoms mean. Once Web MD’s convinced them that they’ll die if they don’t see a doctor, they’ll google healthcare providers near them.

If you’ve posted up in a smaller town where you’re one of only a few healthcare providers, then maybe you can rely less on your web presence. If you’re in a larger place, your web presence means everything.

Think about what we talked about earlier. The potential patient is going to Google which healthcare providers are near them. This is where your website’s SEO comes in. Knowing which keywords to use to optimize your site is what will bring the patient to you instead of another provider.

SEO Keyword Strategy For Your Practice

The keywords that you use will act as the bait for the new patients. If you treat these potential patients as customers, then you’ll realize that SEO for your healthcare office is similar to SEO for any other kind of young company.

When someone uses a search engine to find out where they should seek help, they might type in what their symptoms are, their location, and what they’re looking to find. You, as the healthcare provider, need to appeal to these search terms by answering the questions before the searcher asks them. 

By using keywords that tell Google where you’re located and what your specialty is, you’ll rise up the search rankings. If you’re a chiropractor in Denver and someone types “back pain Denver” into Google, you want to be on the first page of results. Use appropriate keywords on all of your landing pages to satisfy the search terms.

Local SEO

Local SEO is a relatively new concept. In the last few years, especially with the rise and continued development of smartphones, we’ve seen more people use localized search terms on their phones to conduct map-based searches for things that are near them. 

Local SEO Keywords

To optimize your local SEO, you need to focus as much on the location part as you do on the keywords that bring in traditional users. Your keywords should include your location down to the intersection, your contact information, your hours, and what you do.

These keywords should always appear in your link title and the meta description of your link. The meta description is essentially a free advertisement that Google provides you to appeal directly to the user on the SERP.

Other Local SEO Help

Using Google My Business will help you appear on map-based searches. Fill out all of the required fields stating your information (business name, business type, location, etc.) and your business will always show up when someone’s looking for a healthcare provider with their map app.

Appearing in local search directories will help out your local SEO as well. If you rank highly on online review listings, then you’ll rise up the ranks on the SERP. Directories like Yelp go a long way with bringing in customers, so try to maintain a good rating and promote your positive reviews.

Content Creation

You can really grow your healthcare business by creating and linking to engaging content relating to the healthcare field. This is a great way to use relevant keywords to draw in future patients. Once they arrive at your blog, then you can direct them to book an appointment at your practice.

Blogging continues to be one of the best ways to improve traffic on all sites, healthcare-focused ones included. They allow you to display your personality and establish yourself as an authority on the subjects that you have expertise in.

Researching appropriate keywords with an online keyword tool will help you out, especially in the beginning when you’re still figuring things out. Keyword tools let you know the average number of times that keywords are searched and how many other sites are using them on their blogs. 

It’s good to mix in a healthy amount of buzzworthy keywords in with some more unique phrases. Bring people in with your keyword usage and keep them there with the useful info in your engaging articles.

You don’t want to get in the habit of “overstuffing” your articles with keywords. These are still humans that are reading them, so you should focus on writing creative and helpful content.

Get More Patients Today

Getting your website in good standing should be a high priority for your healthcare practice. If you’d rather stay out of the digital marketing side of things, then you should hire a professional to take care of it for you.

Always consider the fact that many patients are searching online for medical help before they contact a healthcare provider. Having a good keyword strategy for your SEO is super important, as is mastering location-based searches and having a content-driven blog. 

Once you’re seeing more and more patients coming in your doors, you’ll be happy that you sorted all of this out.

Sign up with us for help with digital marketing and writing or visit our blog for more articles on the importance of SEO.

Crack the Internet Code: 7 SEO benefits for any Industry

With the average small business now spending around $75,000 on digital marketing, it costs a lot to stay competitive. If you want to get ahead without spending money, just about every industry can see what SEO benefits are available to them. By adjusting your keywords and updating your site often enough, you’ll end up a notch ahead of everyone else.

Here are seven benefits to look out for.

1. It’s The Cheapest Thing Going

While hiring staff to handle your SEO isn’t going to be free of cost, the day to day maintenance of performing SEO has very little overhead. Compared to what you end up paying when you’re investing in print marketing, SEO is a much cheaper way to get the word out than just about anything else.

Since the whole point of search engine optimization is to get the most out of “organic search” your most authentic and sincere voice counts the most.

When you have users searching for something online, they’re already invested in the concepts around what they’re searching for. You’re not selling when you’re doing SEO right. You’re using your platform to respond to the needs of your potential clients and offering your services as one of the answers to their questions.

2. SEO Makes Traffic Explode

When you’re doing SEO right, you’re drawing traffic into your site like a magnet. Using snippets and short descriptions of what users can expect when they click your link, you can get more people excited about your content.

In just 160 characters, you have to win those clicks with a little bit of content engaging to users. It takes a lot of research but with so few sites taking advantage of this tool, you can get a lead on your competitors this way.

Rather than letting them move on to the next result, use your snippets to guide them to the link. Use the most pertinent keywords in your industry that are relevant to the link. Give them a chance to see what’s beyond that link and you’ll end up getting your visits to explode.

3. Make a Strong First Impression

The whole point of SEO is to massage that first impression that visitors get when they come across your company online. By putting your best photos out front, optimizing them, and scrutinizing your copy down to the letter, you get the chance to be clear and to the point. You’ll give them a taste of what you’re about quickly and easily.

By showing a short summary with a thumbnail of the main image on the page they’re about to click, you build trust before they even click. Because they can put an image with your content, they’ll be very interested in the information you give them by the time they click the link.

4. It’s a Competitive Sport

When you’re working on your SEO, you’re able to test your strategy against the other companies or brands in your market. You need to be using keywords that are relevant to your clients and essential to your industry. When you pair those keywords with information about where you’re located or what area you service, you’ll get a more accurate set of clicks to your site.

Take the time to analyze how your competitors are doing things. Run a few searches trying to get to your site without mentioning the name of your brand. See how you stack up in comparison to the other companies in your field and figure out which keywords they’re beating you with.

Add those keywords and improve upon them to get your own leg up. You’d be surprised just how competitive SEO for plumbers can be, for example.

5. Build Trust and Brand Awareness

When you’re at the top of your game in the SEO world, you get to be on the first page of Google results. This means a lot to users as far as how trustworthy and verifiable your information is. When you’re in the top three results, it means a lot more statistically than being at the next three.

Things drop off precipitously. Some SEO experts even joke that the best place to hide a dead body is on the second page of Google search results. While this is a morbid thought, it’s nonetheless true when it comes to building a name for yourself through your ability to rank highly in search results.

6. It’s An Investment at Little to No Cost

When you compare the work that you have to do to the returns that you get, there’s little doubt that working on an SEO campaign is worthwhile. The exposure that your site gets with a strong SEO campaign is on par with paid exposure you get from pay per click advertising. You’ll end up getting trustworthy exposure that your customers will appreciate.

At the same time, all you’re doing is using the keywords that are most likely to attract your audience. Because you’re not spending money on advertising and strategy, you can implement this with nothing more than access to your website and social media.

7. You Can Verify Success

When you use SEO, you’re able to measure your success or failure. With the help of tools provided by Google, you’re able to analyze just how well your site is doing.

You should check in with their webmaster tools and analytics software on a regular basis to see how your site has performed. Mark when you make changes so that you can tell home much of an impact you’ve had as you adjust your keywords.

SEO Benefits Are Powerful and Inexpensive

When you take advantage of SEO benefits, you’re preparing for the future. As search engines adjust for more natural question asking, your writing can be more straightforward, relaxed, and honest. As you get more sincere, your SEO is going to improve.

Next, you should check out our guide to make the most of content marketing for your business.

Business Hack 2019: Top 7 Reasons SEO Website Design is Vital

If you’re a business owner, you know having a website is mandatory in today’s digital age. No one wants to get in touch with a company until they’ve had the chance to do some research on their website.

More importantly, how are folks finding out about your website if you’re not taking advantage of SEO techniques, better known as search engine optimization? 

SEO website design is important not only so people can find you easily on Google, but also so your website can achieve the high rankings needed to climb the top of the search results. 

Here are a few reasons why SEO web design is important, and why your company needs it today.

1. It’s Easy to Find Organic Traffic

Think about how most folks find the websites or information they’re searching for. Chances are, they type in a few words or a term, perhaps with a zip code or the words “near me”. Google, or the search engine of choice, then directs them over to a variety of websites that meet these criteria.

If you’re lucky, yours can be among them.

Using SEO connects you with people who are looking for solutions to their problem. Getting organic customers through SEO is not only a low-cost way of increasing business, but it is also effective to boot.

Check out a few ways to maximize SEO efforts on your website with little effort for a great return. 

2. SEO Website Design Makes it Easy to Convert Customers

Potential customers like to see that they’re dealing with an expert who can help them with their problem. By targeting certain terms, writing in-depth about them, and including additional information, you can build audience confidence in what you have to offer. 

Since you’re already showing up in search engines while presenting helpful information about a subject, potential customers will assume you know what they’re looking for and how you can make a difference.

If you’re not taking advantage now, it’s time to start.

3. It Improves Social Media Ads

Social media is one of the most common ways for all companies to advertise. Many people take to Facebook, Twitter, and Instagram to find more information about a company, product, or service.

The same SEO you put to work on your blog posts and website can come in handy on social media, too. Knowing what key terms to target and how to apply them across the different platforms can help you gain additional followers with minimal effort. 

Before diving in, make sure to brush up on the use of hashtags in social media, and how they’re used across each platform. 

4. All the Cool Kids Are Doing It

Although peer pressure was something your parents taught you to avoid in childhood, anything goes as an adult in the business world. It’s important to keep on top of what the competition is doing, or risk getting left behind in the dust. 

Staying on top of trends means you can keep your website up-to-date and ready for consumer consumption before others catch on to what you’re doing. This can make your company seem even more appealing to people since you’re staying ahead of the trends.

Take a moment to view what your competitors have up their sleeve. Then find out more about how SEO design can improve business and help you grow. 

5. Updated SEO Website Design Makes it Easy to Convert Mobile Users

When working with search engine optimization, it’s important to test it and ensure it works on mobile devices, too. With so many people opting to access a website on their phone or tablet, you’ll find yourself losing out on leads, potenital customers, and even interested parties if your website doesn’t have SEO that reads well on mobile.

Once everything reads well across all devices, you can feel confident you’re ready to improve business and develop the clientele and connections you need for success. 

6. Improving Ranking is Easier When Using SEO

Climbing to the top of the Google search results is every webmaster’s dream. You want to be the go-to for folks who need help but don’t know where to turn. 

Google favors sites that are SEO optimized, putting them closer to the top. Avoiding issues such as Blackhat techniques (an industry name for dishonest practices) and focusing on delivering a quality website that targets and helps customers is the way to go for success. 

If you’re not using SEO in your current website design, you’re missing out on the free promotional opportunities that come from being closer to the top of Google results. 

7. You Can Build Connections With Others

SEO is more than standing out and looking at the top of your game. It’s necessary to develop relationships in order to increase your rank, too. 

By taking advantage of hot SEO trends, such as using external backlinks, you’ll not only promote other websites but can focus on creating relationships with the owner. Having an additional expert guest post or even mention you on their website goes a long way in obtaining credibility and getting your company’s name out there. 

Exchanging links and growing your profile makes it possible for others to see your business. And after all, there’s no such thing as bad publicity, right? 

Discover More

Now that you know the benefits behind SEO website design, it’s time to get started. Between gaining new customers, building business connections, and creating a whole new name for yourself within your industry, you have nothing to lose.

Curious about learning more? Check out our blog post on how to make your website stand out. 

A Prescription for Promotion: 5 Medical Marketing and SEO Strategies that Actually Work

Did you know that medical marketing and SEO strategies are important to implement into your website?

In 2019, you need to focus on narrowing down on to the best medical internet marketing tools to boost traffic to your site and ultimately bring new patients into your practice. 

These are 5 of the best medical marketing tips to follow if you are interested in learning how to boost your digital content creating strategy today. 

1. Patient-Focused Website Layout

One of the first steps to operating an online presence for your medical practice is to enable a patient-focused layout.

Keep in mind the age group of the demographics of your medical practice. Are your patients over the age of 50? If so, then it’s important to ensure that your website has the best layout possible for easy navigation. 

A user-friendly website will make all of your patients happy to navigate on their phones or from their computer screens. Did you know that approximately 84% of patients use their phones to do research? Tap into this market by ensuring that your website functions properly for your demographic. 

2. Educational Videos

Another aspect to connect your patients with your medical practice involves the art of video creation. 

Video content continues to dominate as one of the best marketing tools out there. If you want to see the traffic increase to your medical practice website, upload educational videos each week. 

It would be beneficial to have one of the doctors at your practice speak up about a topic he or she is knowledgable about in one of the videos. These insightful videos will also add credibility to the doctors who work at the practice, too. 

3. Increase Social Media Presence 

As doctors, you may not see the need for social media. However, social media platforms can help you draw attention from new sources. Facebook and Instagram are just two platforms you need to pay attention to. 

Running Facebook and Instagram pages for your medical practice opens up opportunities to find new patients. Instead of relying on paper advertisements, social media can offer cheaper alternatives to market your practice.

For example, running an ad on Facebook can be more beneficial than running an ad in the newspaper because there are 2.32 billion active users. 

4. Create a Blog

On your medical website, you need to create a separate area for your blog. Blogs are content marketing assets to boost your SEO, or search engine optimization, power. Some blog ideas to add to your site include covering topics such as Eating Disorder Loneliness and How to Get Help For Knee Pain. 

Building awareness of your medical practice takes plenty of marketing strategies. One of these strategies includes building a blog. Having frequent blog updates will also improve the quality of your site and Google will reward your site for reliability. 

5. Reach a Targeted Audience with Medical Marketing Tools

Are you worried about the types of people who currently view your website because they may not be your direct audience? With the power of digital marketing, you are able to take control over who can see your ads. 

Reaching a targeted audience is possible when you switch over to digital marketing for your medical practice in 2019.

A targeted audience will also give you more bang for your buck when you spend money to find new patients. Consider changing up the age range, location, yearly income, and sex of the patients you wish to interact with your ads. 

Digital Marketing Is King in 2019

Don’t leave out the importance of implementing these 5 medical marketing strategies to create more patients at your clinic. You have everything you need to see optimal results!

Find out even more about digital marketing by checking out our top tips for growing your content strategy, too. 

10 SEO Tips You Need to Know for 2019

Google indexes 30 trillion web pages to serve its users the most relevant information. Each of those pages is vying to be the top result for a myriad of different search terms. You’re no different.

When you start developing your SEO strategy, you should design it like you are competing against 30 trillion other pages. Every keyword counts, and so does every backlink. You need to stay updated with the latest SEO tips and strategies to keep your rank, at the very least.

And that’s no different in 2019 than in any other year. This year, there are new technologies that you must design your SEO strategy around. You also need to focus on building a recognizable brand with your content, to drive social media shares.

Keep reading to learn how you can stay ahead of Google’s 30 trillion pages in 2019, and start top-ranking your business!

1. Keywords In The Headers And Title

The basics of content marketing won’t change in 2019, and they’re not likely to ever change. When Google indexes a webpage, it reads the header and title tags to learn what the content is about. You should strategize your header keywords to make the most of this opportunity to start ranking higher.

Make sure you don’t just repeat your keywords, though. Include words that are related to your keyword to dropping ranks in case Google suspects you’re keyword stuffing. By including similar keywords, you may also start ranking for tangential searches, which will help drive traffic to your website.

2. Be Extreme With XML

Most professional web designers have embraced XML as a way to let Google find content faster. With XML, you can create a sitemap which Google can then use to crawl through your website faster. It’ll find your content quicker than websites that don’t have an XML sitemap, which will result in a higher ranking.

Just make sure your robots.txt matches your XML document! If it doesn’t match, Google will take more time to find your content, and may rank you lower since it may not fully trust your website.

3. Voice Your Mind

New Alexa, Google Assistant, and Siri supported technologies are changing how people gather information from the web. Rather than directly typing in a keyword, people are casually asking robots questions, as they would any other person.

That means your most effective keywords will begin to change. Spoken language is much more informal than written, so you will need to design your keywords accordingly. Don’t make them fully informal, but include a few to attract voice-assistant users.

4. Content Needs To Be The Right Length

Just like any other year, your content needs to actually have content. Google considers the length of a document before giving it to its users, as a way to ensure it contains what they’re looking for. If your content is too short or too long, Google will not rank it highly.

Try to gauge the right length for your content, depending on the subject matter. Between 500 and 2000 words is usually the sweet spot.

5. Focus On Building Backlinks

Backlinks are still crucial for any successful SEO strategy. With them, Google can quickly trust your website and will assume that it contains good content. If a large crowd of people is linking to your content, it must be worth reading.

There are only two ways to get backlinks: create good content, and share it. There are websites you can use, like this reliable website, which will help drive backlinks to your content. But at the end of the day, backlinks come from sharing good content.

If it isn’t good, people won’t link to it.

6. Get Social With Social Media

Social media users are becoming the guardians of information. They determine what Google picks up, as well as news media and what the average user sees when they go online. Appeal to social media users to build a reputation for yourself and get traffic to your website.

By focusing your SEO strategy on social media, you’ll also take the first steps towards building a brand. This is crucial for your overall marketing strategy, not just your SEO one.

7. Sharing Is Caring

Nobody likes a backlink hog. If you’re getting backlinks without sharing other people’s content, you’re doing a disservice to other content creators. By sharing other people’s content, Google will also be more likely to rank you higher.

Sharing other content and linking to other pages will show that you’re an active member of your niche. It’ll show you care, and Google takes that into consideration when deciding where you rank.

8. Make Sure Others Can Share Your Content Too

If you’re not getting the backlinks you expect for your content, you should check to make sure it’s sharable. Encouraging people to copy the URL isn’t enough to drive the backlinks you need to be successful. Instead, you should include buttons to share your posts on Twitter, Facebook, and other social media.

There should also be a button to copy the URL directly to a user’s clipboard, to make sharing even more seamless.

9. Gotta Go Fast

Your website needs to be quick to keep users on it. If your website takes too long to load, people will leave and your retention rate will plummet. Invest in a faster server or more bandwidth to handle larger volumes of traffic.

It’ll help you rank higher as Google notices more people going to your website, and staying there longer.

10. Stay Updated On SEO Tips

The world of SEO changes just as quickly as the internet does. To stay ahead throughout the year, you need to stay updated on the latest trends. Make reading news about SEO and Google a part of your daily routine.

That way, you’ll know when a major change happens, and you’ll be able to act quickly. 

Your SEO Strategy Is Everything

When people look for information online, they go to Google. The company facilitates the way people can find other people, organizations, and companies. If you don’t rank highly on Google or any other search engine, it’s easy for people to never realize you exist.

If you people don’t know about you or the services you provide, then your entire marketing plan is moot. For example, your brand doesn’t matter if nobody ever sees it, and neither does the work you put into it. Every marketing plan should start with its SEO strategy since, without a good ranking, there’s no point to anything else.

And for SEO tips that will help you climb the ranks, just keep reading here. Our website is always updated with the latest news about the industry. You’ll be the first to know when the industry changes, and how you can get a better ranking!