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Designing a Law Firm Website: This is What You Need to Know

When creating a website for a law firm, it needs to meet certain criteria to actually bring in more clients. Unfortunately, there is a fine line between too much and too little when it comes to digital marketing.

Continue reading to learn how to create the greatest law firm website for you.

Designing a Law Firm Website

Here are a few important things to keep in mind when it comes to designing a successful website for your law firm. Think of it as your checklist for success.

Market Your Firm’s Brand

Make it personal. If your brand isn’t front and center from the moment they land on your home page, your potential clients won’t be as likely to be memorable. They won’t feel drawn back to your website once they’ve clicked off of it.

Your law firm website needs to stick out from the rest; it needs to be the best.

A unique and personalized URL can help you do this.

Mobile-Friendliness & Accessibility

A lot of quick searches are done on a mobile device, so it would make sense for your website to be formatted for a small smartphone or tablet screen. 

It’s also important to keep in mind that people with disabilities (visual and hearing) might be searching for your services. If they come across your law firm website and can’t access the information, they might be forced to find a resource that is more accommodating to their needs.

Visually Pleasing to the Eye

There are so many things that you can do to draw clients to use your services after looking at your website:

• A clean, professional design
• A CTA with your contact information in multiple places
• White space! Too many words on one page make it hard to read and put off the reader almost immediately
• Multiple, captivating headers and subheaders to break up the words when you have to have a lot of them on one page

Make sure that whatever theme you use for your website coordinates with the law firm’s brand.

Easy Navigation

It’s pertinent to use everything you’ve learned so far and then apply them to this step:

• Home page: this page 
• About: accomplishments and testimonials can be mentioned here
• Bio: give a short description of the lawyers that work for the firm
• Services: list the types of cases that are worked by the law firm
• Contact: even though the contact information should be in many places, make sure there is a separate contact page that a potential client can click directly on if they are in a hurry

To get the best law firm website, you’ve got to make sure you have these pages available for your potential clients.

How Does All of This Help You?

If you are wondering how to improve conversions on your law firm site, look no further. All of these things help with bringing traffic to your website. It helps you rank higher in search engines. 

What Are You Waiting For?

Using these tips, you’ll have the greatest law firm website in no time!

If you found this post helpful, check out our related articles below.

Are you looking for ways to secure your website from malicious attackers? Do you want to gain customer trust? Do you wish to build your brand reputation? Is your site not ranking high in search engines?

An SSL certificate can be your answer.

More and more web owners are installing SSL certificates on their websites today. In fact, BuiltWith has detected 85,167,054 SSL certificates on the internet in 2020.

Don’t worry if you don’t have enough resources to invest in internet security as a new setup. You can still buy a cheap SSL certificate and can move your site to HTTPS.

Being the backbone of your secure internet, installing an SSL certificate is not only a requirement but highly essential.

Below are mentioned some crucial points on why SSL certificates are essential for your website.

● Protect your customers by encrypting sensitive information

An SSL certificate can encrypt sensitive information that you sent across the internet, allowing only the intended recipient to access it.

Other computers in between you and the server can’t see your usernames, credit card numbers, and passwords, and other sensitive information, thus ensuring safety.

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There are plenty of certificate authorities that issue SSL certificates if you are wondering where to buy SSL certificates. Even your web host and SSL provider provide a free SSL certificate.

● Gain customer trust

Reports have it that in 2018, in the U.S., there were 1.244 billion data breaches that caused the exposure of more than 446 million records.

No wonder people hesitate to provide their personal details online.

82% of Americans said that they are concerned about online security. 

When you install an SSL certificate, your browser will display a lock icon to let visitors know that their connection is secured.

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It means that your visitors will trust your website more and will be more likely to do business with you.

The trust seal provided by an SSL certificate also instills more trust in your customers.

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Basically, you will find three types of trust seals, namely, Privacy Seals, Security Seals, and Business Seals. Choose one or all three types depending on your site.

● Build your brand reputation

Your company may have done many good things, but a few mistakes can ruin your reputation.

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With the internet user base increasing day by day, there is an increase in the number of attacks such as Phishing, MITM attacks, and so on. Hackers can clone a website or a webpage and use it for nefarious means.

A good way to stay protected from all these risks is to install an SSL certificate. There is no way hackers can manage to have an SSL certified cloned site.

EV SSL Certificates are preferred for safeguarding the website from such kinds of attacks.

Moreover, from 2018, Google flags HTTP websites. It means if you have not installed an SSL certificate, all the popular web browsers, including Google Chrome and Firefox Mozilla, will punish you by displaying a warning message of ‘Not Secure’ on the URL bar.

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Thus, it will bring down your site’s reputation, and you will end up losing visitors.

As per the World Economic Forum study, a major part of a company’s market value depends upon its reputation.

● Rank high in search engines

Google takes internet security very seriously and has announced that it will start using HTTPS as a ranking signal. Though at present, it is only a lightweight signal, if you combine it with other SEO strategies, you will end up on top of search engines.

In research that analyzed one million Google results, it was found that HTTPS is correlated to Google ranking.

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Also, it has been estimated that 90.2% of the browsing time on Chrome is spent on pages that are secured by SSL.

Buy an SSL certificate and install it to see positive results in your search engine rankings.

● Increase your revenue

If you look at the statistics, on an average, 74.18% of online shopping carts are being abandoned. And one of the major reasons behind cart abandonment is that users don’t trust the site with their credit information. Even below Baymard’s research shows various reasons for cart abandonment.

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We can’t blame the users when one in ten URLs found online, is malicious.

Forrester reports that shopping cart abandonment can lead brands to lose up to $18 billion yearly in revenue.

One of the best ways to reduce cart abandonment rates and increase revenue is to switch your site to HTTPS and provide security to your consumers.

● Stay PCI compliant

If you are running a website that accepts online payments, your website ought to be PCI compliant. Installing an SSL certificate can help you achieve that by satisfying PCI/DSS requirements.

Moreover, installing an SSL certificate is among the primary requirements set by the payment card industry (PCI).

An SSL certificate thus becomes essential whether you are bothered about your user’s security or not.

Over to You!

By now, hopefully, you have gained the required knowledge about SSL certificates and their benefits. Consider installing one immediately if you haven’t done yet and secure your site from hackers and their malicious attacks.

Having an HTTPS site will help you to gain your customer’s trust, build your brand’s reputation, stay PCI-compliant, and increase sales.

Don’t forget that there is a cheap SSL certificate available even if you have a limited budget to invest in paid certificates.

Moreover, with so many benefits that SSL has to offer, why lose out on it? Leverage on it today and scale your business.

Website Loading Slow? Here’s How to Fix It

Is your website loading slow?

Getting into digital marketing is a vital part of a business’s success nowadays. Some even say it’s even more important than the product itself. They say that you will end up wasting your time if you don’t have the right marketing tactics.

A large part of digital marketing comes down to your business website. Every business needs one now no matter how small or large they are. This ensures that people have something as a reference and to lure in customers with convenience and engagement.

However, if you have a slow-loading website, it can turn potential customers away instead. Many things that can make this happen. You need to prevent this to ensure a successful marketing campaign.

Here’s how you can fix this problem and make your website load faster.

1. Use a Content Delivery Network

A CDN comprises different servers in different locations. These are in strategic locations in an area to provide coverage to anyone who accesses the Internet. CDNs save a website’s data when a user visits it.

Doing this is a way for the pages to load faster the next time users visit the website. Not having your website registered in a CDN means you can’t enjoy this feature. This will cause visitors to experience the same loading speed every time they visit your website.

It becomes even more of a problem if your business revolves around recurring visits. E-commerce websites are an example of this business type. Visitors won’t be happy with slow business transactions because of the website’s loading speed.

2. Cut Down on Plugins

Plugins take up a lot of processing power on a website. This causes them to slow down the overall loading time. It may even cause them to crash in low-spec computers and may also force the blue screen of death.

These are all undesirables, so cutting down on plugins is the best option for you. Plugins may make your website prettier and give more functions, but removing those which don’t serve any vital purpose can help your website load faster.

This is a common occurrence for WordPress websites. The only way to ensure a clean code is to double-check as often as you can. The platform often leaves a mess if you’re not thorough with clean up.

3. Compress Images on Your Website

Placing images on your website is a great way to engage your audience. It may even convince customers to buy the product if they like the image they see. These can slow down your website’s loading time, though.

This is the case when you use high-resolution images for your website. These even take longer to load than the page itself in some scenarios. This makes the website look under-optimized and unprofessional.

These can impact how clients can look at your business. You can ensure this doesn’t happen by using compressed images for your website. You can also take your current photos and compress them with the help of special tools you can find online.

4. Choose a Better Web Hosting Service

Web hosting enables your website to go live. These servers make your website accessible to the rest of the Internet. These servers are often top-notch, but they’re often the reason your website is loading slow.

This is often the case when you opt for a low-quality web hosting service. It may have been a good choice before because they offer free web hosting. Now that you’re running a business website, though, it’s time to be realistic and opt for a premium web hosting service.

Premium hosting often ensures the longevity of your website. Make sure you register and qualify for a premium hosting service before you leave the first one. This ensures your website won’t experience any downtime while you transfer hosts.

5. Fix All Broken Links

A website loading slow means there are a bunch of broken links littered across the site. These are the links that lead to non-existent web pages. They are also the ones that have bad links and lead to nowhere.

These take up a lot of bandwidths from a website and make them run slower. This will apply to all website functions, including media loading. Having these infect your website will be a way to get a visitor to leave as soon as possible.

There are tools available online to help you determine which links have gone bad. Take this time to fix them and optimize the pages they lead to.

While we’re discussing links, reduce the number of redirect links. These can take up a lot of time and processing power. It’s better to remove them than to risk slowing your website down.

6. Optimize Your Website Design

The main reason you have a slow loading time is that the way you’ve designed your website is not optimal. This often means you have a lot of lines of code cluttering your site. These take up essential processing power and make the whole system load slower.

This is the most common case for business owners because they try to make their website by themselves. This is a noble effort, but it can leave you with a lot of bugs on the website. Investing in a website design agency is often the best move to make.

These professionals can optimize your website and make it the best version of itself. They can clear up unwanted lines of code and give you a significant speed boost.

7. Enable Caching

Having a caching plugin is the easiest way to fix your slow loading website. These plugins cache data to the visitor’s device to save. The next time the user visits the website, the website will have cached data to speed up processes.

This will cut down on a lot of loading time and make revisiting your website easy.

Is Your Website Loading Slow? Optimize It Today

A website loading slow will only mean the downfall of your digital marketing. This can then lead to the downfall of your business. Optimize your website now and increase your campaign’s chances of success today!

Improving your site doesn’t end here. There are other important factors to work upon, like your site’s design and landing page performance. Don’t worry if you feel a little lost — feel free to read more of our guides here to discover all the tips and tricks you need!

How to Make an Affiliate Website That’ll Bring in Six Figures

Affiliate marketing websites are one of the hottest sources of passive side income around.

Of course, you also know how to make an affiliate website.

It’s no small task, but it’s easier than many people make it out to be.

Are you ready to get started on a new journey to financial independence? If so, read on and we’ll dive right in and show you a blueprint for making an affiliate website that shines.

Decide on a Niche and a Business Model

There are a ton of different ways to produce an affiliate marketing website that can lead you to a high income.

The first step is picking a niche.

Many people pick a niche that resonates with them. Some handy with DIY might go for tools, a fitness fanatic may review diets and exercise programs.

Those are admirable, but the real start is in the art of keyword research and finding a microniche. You can expand later, but targeting a low competition sector of a high volume niche can bring things to fruition.

Once you have the niche down, you’ll want to look into the business model you’ll be using.

For programs, e-books, and informational products you may be better off partnering with a big affiliate network, but those who are reviewing hard physical products will often find themselves partnering with a retail network.

Both are completely viable ways to do things, and you can even mix them when you get farther down the line. The important thing is to find something and stick with it early in the lifespan of the website.

Content, Content, Content

Content often gets overlooked by affiliates.

That’s not to say they don’t have content, many of them have tons of content. The problem is that it’s horrible and it doesn’t inspire the user to purchase from the recommended products.

Bad content comes in a few forms. The big ones: stock advertising copy from CPA affiliate networks and using ESL writers with no expertise on the subject to create a site that is full of badly worded reviews.

Neither of these are appealing or effective.

Instead, you need to create a well-balanced blend of information, reviews, and soft advertising copy to help you sell the products that you’re getting paid to promote.

For instance, when you got to an affiliate website like Surf’n’Buy, you’re not just greeted with an endless wall of reviews. Instead, there are a ton of informational articles along with them.

Hire a good writer, or write great content yourself, and your conversion rate will go up.

Semantic search on Google means that many old keyword practices are dead, but it hasn’t quite caught up with some of the marketing agencies out there. As long as the keyword means the same thing, your on-page SEO will be fine.

A good content writer is worth their weight in gold and affiliate marketing websites aren’t free: don’t be afraid to spend a bit more money than you were expecting on an actual expert… or at least someone who sounds like one.

The end result will deliver.

You should also make sure that you have enough internal links to keep a person clicking through your page. This not only helps to increase the chances of a sale, dwell time is actually an SEO metric which will help your page’s rank on Google.

Off-Page SEO

There are a lot of ways to get off-page SEO going, but the most valuable for a beginner is beginning to build backlinks.

There are a few ways to take care of your off-page, but white-hat methods are usually the way to go. That means forming organic backlinks to excellent content and additions like infographics, as well as relatively neutral outreach in the form of guest posts on other web pages.

There are endless ways to build backlinks out there so pick a strategy and persevere.

Grey Hat SEO

Some people insist on doing things the fast way.

If that’s the case, then we recommend not buying links and instead producing a private blog network to promote your site. You can create free pages with WordPress, Blogspot, and more and then begin to interlink them.

Each should have at least 5 pieces of content and it shouldn’t look unnatural or spun. If you have a bad writer somewhere in stock who works cheap this is often what you should have them working on rather than your money site.

Just be aware that this kind of trickery is technically against the rules and you can drop ranks overnight if you’re not careful.

Hit Social Media

Social media can be important to an affiliate website. It’s also overlooked by many of the people running them.

When you’re creating your accounts on social media make sure to create a persona and engage with your customers. What the persona will look like depends on the niche and your own personality but as long as you’re actively talking to customers instead of being rude or using a copy-paste template you’ll be fine.

Paid advertisements can also do well, but make sure that they’re to value content instead of money content.

Social media’s purpose for an affiliate website is simple: it increases the consumer’s trust.

More trust, higher conversion rate, it’s that simple.

How to Make an Affiliate Website? Just Start

If you’re still wondering how to make an affiliate website… well, you need to brush up on the basics. The above is the foolproof guideline that countless websites have used over the years to become big earners for those who own them.

It’s not as complicated as many people make it out to be. The element which is lacking in most people isn’t knowledge: it’s persistence.

Why not get started today and get on your way to the kind of side income you’ve always dreamed of?

If you’d like some more great content, check out our website to see what else we have to offer!

3 Little-Known Law Firm Marketing Tips to Promote Your Practice’s Website

A recent report found that 99% of businesses plan to increase their online marketing spend in 2019.

If you own a law firm, this statistic might apply to you, and you may be on the lookout for methods that’ll bring some attention to your firm.  

But with so many options on offer, which one should you go for? Should you spend money on AdWords? Maybe you should work with a web development company? 

This post will highlight three marketing tips that’ll help raise the profile of your law firm. If you want your law firm to be a market leader, these suggestions should help you reach that goal. 

Let’s begin!

1. AdWords

AdWords is a common marketing method used by many law firms, and this is because the approach works well, and it works quickly.

Essentially, AdWords allows you to promote your law firm, whenever someone types a particular keyword into Google.

When selecting a keyword, it’s a good idea to be as precise as possible.

So, you want to avoid generic keywords such as ‘law firm.’ Rather, you want to target specific keywords such as ‘personal injury lawyer in Colorado.’ 

By targeting specific keywords, you ensure that your ads are shown to the right people. This then improves the ROI of your campaigns and helps limit wasted ad spend. 

2. Facebook Advertising

Facebook advertising is different from AdWords, in that you’re not targeting people based on Google searches.

Instead, you’re just defining an audience and then displaying ads to this audience when they’re visiting Facebook.

For instance, you might create an ad campaign that allows you to target business owners that are 35 years old, and live in New York. This campaign might then promote some kind of legal service designed for business owners.

3. Give Your Website an Upgrade

Your website will play a significant role when it comes to your overall marketing strategy. After all, if someone comes across one of your ads, they’ll probably check out your website, before they give you a call.

If your website looks outdated, you should think about giving it a new look, and you can do this by hiring a web development agency.

Before working with an agency, it can be a good idea to find websites that appeal to you. The agency can then use these websites to inspire the design of your site. 

Ideally, you want to find websites that are related to your niche.

So, if you’re personal injury lawyer, search for websites that belong to other personal injury lawyers. Taking this step will make it easier for the agency to create something suitable for your law firm.

Will You Use These Marketing Tips?

The marketing tips covered in this post have the power to transform your law firm.

That said, if you don’t know much about marketing, acting on them can be a challenge. Because of this, you might want to hire a marketing agency to help you implement the tactics we’ve covered.  

If you can, find an agency that caters specifically to law firms. In doing so, you should be able to achieve faster results, as the agency will already know how to deal with your industry. 

Did you like this post? If you did, please read some of the other posts on the site!

Does Your Law Firm Website Follow These 4 Best Practices?

Your website is often the very first interaction that a potential customer has with your business. 

As a law firm, you want to ensure that your website design shows a sense of authority and professionalism. Of course, you also want to ensure you rank high in the search engine results and that people stay on your website for as long as possible. 

The best website design practices can make that happen. 

Read on to learn the basics of what makes for superior law firm web design. 

1. Speed Matters

More than 40% of consumers say they’ll click away from a website that takes more than three seconds to load. 

That’s why a fast-loading website is at the top of our law web design tips. 

We suggest decreasing image sizes, enabling browser caching and file compression, and using a content distribution network to speed up loading time. You may also consider switching to a dedicated hosting server is your site has seen a major increase in traffic recently. 

2. Mobile-Friendliness is Essential

Roughly 2/3 of Americans say they use mobile devices to get online, and that they usually use mobile devices in lieu of desktop computers. 

One of the most important aspects of web design for law firms is to make certain your website is mobile-friendly. 

This means making buttons and font large, getting rid of pop-ups and autoplay features, and even considering creating a completely mobile version of your website. 

3. Make Scheduling/Billing Simple

Your clients don’t want to have to waste their time combing through your website trying to find out how to pay their bills online or how to book a consultation with your firm. 

Your law firm web design should include chatbots that act as digital customer service representatives. These bots can help customers know which services to book, guide them through the online bill payment process, and even make appointments for them. 

Include online forms so customers can come completely prepared for your appointments, and allow them to see your availability on your website. 

4. Hire Professional Design Services

SEO experts at GLM Designs explain that lawyers need a professional, well thought out website that sets them apart from their competition and attracts new clients.

In most cases, website design for law firms isn’t something you have the time or expertise to handle on your own. 

Hire a professional team that specializes in law firm websites. This way, you’ll get the best of both worlds when it comes to your site’s overall design and SEO optimization.

What Else Should Strong Law Firm Web Design Include?

Of course, these tips are just the foundation of excellent law firm web design. 

You’ll also need to consider how you organize your internal pages and blog posts, where to place your social media icons, and how to guide visitors through your natural sales funnel. 

Looking for more tips and tricks on how to outrank your competitors and increase conversions? 

Keep checking back in with our blog to make sure you’re up-to-date on all the latest web design trends. 

Top SEO Tips to Remember When Promoting Your Website

Getting your website online is only the first step. After that, you need to find a way to market your site to get visitors. Promoting your website with SEO is one of the best ways to do this.

With 67,000 searches performed on Google every second, it doesn’t make sense to ignore SEO for your website. But with all the information out there talking about SEO, it can be hard to figure out where you should start. This post will get you started on the right path.

Keep reading to learn six SEO tips that will help you rank your site on Google.

1. Learn What Your Audience Is Searching For

Content is king when it comes to SEO. The problem is, it can be hard to know what topics to write about on your website. That’s where keyword research comes in.

You can use tools like the Google Keyword Planner to learn what people search for in Google. This tool will give you estimates of the keyword search volume every month. Type a word in, and the keyword tool will provide you with suggestions for keywords that you can target.

Use this data to come up with ideas for blog posts. When writing your posts, you can then integrate your keyword and other similar ideas into your post. This will help your website rank for those terms in Google.

2. Make Sure Your Website Is Mobile-Optimized

Mobile internet use has grown by 504% since 2011. That’s a lot of people that are using their phones instead of their computer to browse websites.

If you don’t provide these people with a pleasant website experience, why should Google show them your website in search results? If your site isn’t mobile-optimized, Google will know and bump your site down in the search results.

To optimize your site, you will need to make your website responsive. This means that whenever someone with a small screen size visits your page, they’ll be shown a different website layout that looks good on smaller screens.

Optimizing for mobile also means being sure that mobile users can load your site in a reasonable time. Every second counts when it comes to page load time.

The first step is to optimize your images. There are compression tools out there that will lower your image file sizes without ruining their quality. Once you finish this, implement lazy image loading on your site so your visitors can see your website without loading the images at the bottom of the page first.

3. Start Optimizing for Voice Search

Text search has dominated information queries since the internet first started to become popular, but that’s beginning to change. With smart devices starting to get good at understanding voice commands, voice search is starting to become more popular.

Because of that, many of the keywords that you would typically optimize your site for will start going down in value. People don’t type the way they speak, so there will be many new search terms that will take their place.

If you can optimize for these terms before your competitors, you’ll get a leg up on the websites that ignore voice searchers.

4. Don’t Ignore Backlinks

Backlinks have gotten a bad reputation over the past few years. That’s because a lot of webmasters have abused them to rank their websites on Google.

But that doesn’t mean they don’t work, and that you can’t use them to improve the SEO for your website. You can think of a backlink as a vote for your site. The higher the reputation a site has that links to you, the more authority you get for your website.

If you can acquire backlinks from several high authority websites, you can see a boost in your Google rankings.

One way to start acquiring backlinks to your website is guest posting. Search for websites that have a similar following to yours and ask if they accept guest contributions to their website. You’ll write a post for their site and include a link in the content that directs visitors back to your page.

It’s a long process, so don’t be afraid to reach out to SEO services to handle this for you. This is one of the easiest ways to acquire traffic for your website.

5. Optimize Your Page Titles

It’s harder than ever to grab a person’s attention on the internet today. Because of this, you need to give your blog posts and pages captivating titles that will grab a person’s attention.

You can do this in two places: your page title and meta description. The page title should tell the visitor exactly what your page is about. Integrate your keyword into the title for Google, and tell searchers what they’ll learn by visiting your website.

Your meta description gives you a chance to talk a little more about your post. Use this space to connect with a searcher.

What problem are they having? What issues does their problem cause? How does going to your website help their problem?

Optimizing these things will increase your click-through rate on search engines. Google wants to rank relevant content, so increasing this will tell Google that your page is answering the questions that their users have.

6. Optimize for Featured Snippets

Google’s goal is the answer the user’s question. To do this, Google created rich snippets to put at the top of their results to answer the user’s question without going to another website.

These snippets can include anything from definitions to lists of products. Google grabs this information from a website they believe does an excellent job of answering search queries.

Because of this, ranking number one on Google isn’t as effective as it used to be. You can be ranked number five and still have a featured snippet at the top of the results.

To get your website there, take a look at the snippets that are currently ranking and research how the website there is doing it. Try to do this on your site so you can capitalize on the snippet position yourself.

Promoting Your Website With SEO Is Worth It

Yes, SEO is a lot of work. But when you put in the work, you’ll reap the benefits long into the future. Use the tips above to start promoting your website.

If you’re looking to take advantage of your new SEO traffic, you need a plan to monetize your traffic. Head back to our blog to read our latest marketing strategies.

A Healthy Website: Keyword Strategy Tips for Healthcare SEO

Are you a healthcare provider trying to keep up with SEO?

It can be difficult to understand the significance of optimization as a healthcare provider. Once you’ve made your way through the rigors of medical school, it seems unfair to have to educate yourself in the ways of digital marketing.

Unfortunately for you, SEO makes the internet world go ’round and if you aren’t privy to it, you can easily fall behind your better-prepared competition. But, it’s never too late to learn.

In this article, we’re going to take a look at SEO keyword strategy; tips and tricks to survive in the digital world. You don’t have to be a doctor to get your SEO in tip-top shape, but you do have to be diligent and stay on top of trends as they morph and change on a seemingly week-to-week basis.

Don’t be afraid, it’s only SEO. Let’s get started.

Why SEO Is Important to You

First, let’s talk about the importance of SEO for your practice’s website. It used to be that you would just go to the nearest healthcare provider when something felt wrong. You either have a family practitioner or you go to the walk-in. That’s all changed.

Now, when illness strikes, the first thing someone is going to do is hop on Google and search for what their symptoms mean. Once Web MD’s convinced them that they’ll die if they don’t see a doctor, they’ll google healthcare providers near them.

If you’ve posted up in a smaller town where you’re one of only a few healthcare providers, then maybe you can rely less on your web presence. If you’re in a larger place, your web presence means everything.

Think about what we talked about earlier. The potential patient is going to Google which healthcare providers are near them. This is where your website’s SEO comes in. Knowing which keywords to use to optimize your site is what will bring the patient to you instead of another provider.

SEO Keyword Strategy For Your Practice

The keywords that you use will act as the bait for the new patients. If you treat these potential patients as customers, then you’ll realize that SEO for your healthcare office is similar to SEO for any other kind of young company.

When someone uses a search engine to find out where they should seek help, they might type in what their symptoms are, their location, and what they’re looking to find. You, as the healthcare provider, need to appeal to these search terms by answering the questions before the searcher asks them. 

By using keywords that tell Google where you’re located and what your specialty is, you’ll rise up the search rankings. If you’re a chiropractor in Denver and someone types “back pain Denver” into Google, you want to be on the first page of results. Use appropriate keywords on all of your landing pages to satisfy the search terms.

Local SEO

Local SEO is a relatively new concept. In the last few years, especially with the rise and continued development of smartphones, we’ve seen more people use localized search terms on their phones to conduct map-based searches for things that are near them. 

Local SEO Keywords

To optimize your local SEO, you need to focus as much on the location part as you do on the keywords that bring in traditional users. Your keywords should include your location down to the intersection, your contact information, your hours, and what you do.

These keywords should always appear in your link title and the meta description of your link. The meta description is essentially a free advertisement that Google provides you to appeal directly to the user on the SERP.

Other Local SEO Help

Using Google My Business will help you appear on map-based searches. Fill out all of the required fields stating your information (business name, business type, location, etc.) and your business will always show up when someone’s looking for a healthcare provider with their map app.

Appearing in local search directories will help out your local SEO as well. If you rank highly on online review listings, then you’ll rise up the ranks on the SERP. Directories like Yelp go a long way with bringing in customers, so try to maintain a good rating and promote your positive reviews.

Content Creation

You can really grow your healthcare business by creating and linking to engaging content relating to the healthcare field. This is a great way to use relevant keywords to draw in future patients. Once they arrive at your blog, then you can direct them to book an appointment at your practice.

Blogging continues to be one of the best ways to improve traffic on all sites, healthcare-focused ones included. They allow you to display your personality and establish yourself as an authority on the subjects that you have expertise in.

Researching appropriate keywords with an online keyword tool will help you out, especially in the beginning when you’re still figuring things out. Keyword tools let you know the average number of times that keywords are searched and how many other sites are using them on their blogs. 

It’s good to mix in a healthy amount of buzzworthy keywords in with some more unique phrases. Bring people in with your keyword usage and keep them there with the useful info in your engaging articles.

You don’t want to get in the habit of “overstuffing” your articles with keywords. These are still humans that are reading them, so you should focus on writing creative and helpful content.

Get More Patients Today

Getting your website in good standing should be a high priority for your healthcare practice. If you’d rather stay out of the digital marketing side of things, then you should hire a professional to take care of it for you.

Always consider the fact that many patients are searching online for medical help before they contact a healthcare provider. Having a good keyword strategy for your SEO is super important, as is mastering location-based searches and having a content-driven blog. 

Once you’re seeing more and more patients coming in your doors, you’ll be happy that you sorted all of this out.

Sign up with us for help with digital marketing and writing or visit our blog for more articles on the importance of SEO.

Business Hack 2019: Top 7 Reasons SEO Website Design is Vital

If you’re a business owner, you know having a website is mandatory in today’s digital age. No one wants to get in touch with a company until they’ve had the chance to do some research on their website.

More importantly, how are folks finding out about your website if you’re not taking advantage of SEO techniques, better known as search engine optimization? 

SEO website design is important not only so people can find you easily on Google, but also so your website can achieve the high rankings needed to climb the top of the search results. 

Here are a few reasons why SEO web design is important, and why your company needs it today.

1. It’s Easy to Find Organic Traffic

Think about how most folks find the websites or information they’re searching for. Chances are, they type in a few words or a term, perhaps with a zip code or the words “near me”. Google, or the search engine of choice, then directs them over to a variety of websites that meet these criteria.

If you’re lucky, yours can be among them.

Using SEO connects you with people who are looking for solutions to their problem. Getting organic customers through SEO is not only a low-cost way of increasing business, but it is also effective to boot.

Check out a few ways to maximize SEO efforts on your website with little effort for a great return. 

2. SEO Website Design Makes it Easy to Convert Customers

Potential customers like to see that they’re dealing with an expert who can help them with their problem. By targeting certain terms, writing in-depth about them, and including additional information, you can build audience confidence in what you have to offer. 

Since you’re already showing up in search engines while presenting helpful information about a subject, potential customers will assume you know what they’re looking for and how you can make a difference.

If you’re not taking advantage now, it’s time to start.

3. It Improves Social Media Ads

Social media is one of the most common ways for all companies to advertise. Many people take to Facebook, Twitter, and Instagram to find more information about a company, product, or service.

The same SEO you put to work on your blog posts and website can come in handy on social media, too. Knowing what key terms to target and how to apply them across the different platforms can help you gain additional followers with minimal effort. 

Before diving in, make sure to brush up on the use of hashtags in social media, and how they’re used across each platform. 

4. All the Cool Kids Are Doing It

Although peer pressure was something your parents taught you to avoid in childhood, anything goes as an adult in the business world. It’s important to keep on top of what the competition is doing, or risk getting left behind in the dust. 

Staying on top of trends means you can keep your website up-to-date and ready for consumer consumption before others catch on to what you’re doing. This can make your company seem even more appealing to people since you’re staying ahead of the trends.

Take a moment to view what your competitors have up their sleeve. Then find out more about how SEO design can improve business and help you grow. 

5. Updated SEO Website Design Makes it Easy to Convert Mobile Users

When working with search engine optimization, it’s important to test it and ensure it works on mobile devices, too. With so many people opting to access a website on their phone or tablet, you’ll find yourself losing out on leads, potenital customers, and even interested parties if your website doesn’t have SEO that reads well on mobile.

Once everything reads well across all devices, you can feel confident you’re ready to improve business and develop the clientele and connections you need for success. 

6. Improving Ranking is Easier When Using SEO

Climbing to the top of the Google search results is every webmaster’s dream. You want to be the go-to for folks who need help but don’t know where to turn. 

Google favors sites that are SEO optimized, putting them closer to the top. Avoiding issues such as Blackhat techniques (an industry name for dishonest practices) and focusing on delivering a quality website that targets and helps customers is the way to go for success. 

If you’re not using SEO in your current website design, you’re missing out on the free promotional opportunities that come from being closer to the top of Google results. 

7. You Can Build Connections With Others

SEO is more than standing out and looking at the top of your game. It’s necessary to develop relationships in order to increase your rank, too. 

By taking advantage of hot SEO trends, such as using external backlinks, you’ll not only promote other websites but can focus on creating relationships with the owner. Having an additional expert guest post or even mention you on their website goes a long way in obtaining credibility and getting your company’s name out there. 

Exchanging links and growing your profile makes it possible for others to see your business. And after all, there’s no such thing as bad publicity, right? 

Discover More

Now that you know the benefits behind SEO website design, it’s time to get started. Between gaining new customers, building business connections, and creating a whole new name for yourself within your industry, you have nothing to lose.

Curious about learning more? Check out our blog post on how to make your website stand out. 

5 Reasons You Need to Hire a Professional Website Designer for Your Blog

Having a basic Squarespace site for your blog is a good start, but it isn’t enough to help you fund your dreams.

Take Ariana Huffington’s word for it. The Huffington Post started out as a simple blog but is now worth around $1 billion.

If you’re ready to step up your blog game, you’ll need a bit of professional assistance. Here are five reasons why you should hire a website designer for your blog.

1. Hiring a Website Designer Gives You More Time to Blog

There aren’t enough hours in the day as it is. Between writing, editing, publishing, and mingling with your audience, there’s hardly a free moment.

Fortunately, pro web designers can alleviate some of the burdens.

By allowing them to work their magic, you’ll have more time to do what you do best — blog.

While they won’t be able to help you develop a website from scratch — website designers and website developers are two very different positions, which you can compare here — you’ll still save time.

Instead of spending hours learning CSS and hoping your newfound skills serve you well, use that time to come up with more content. In the long run, you may even save money this way.

2. A Professional-Looking Blog Brings in Revenue

According to Statista, there are over 4 million blogs on Tumblr alone!

Since that number doesn’t factor in blogs from professional and personal websites, you can rest assured that the actual number of blogs online at this moment is far higher.

Because of the competition, it’s vital for bloggers to gain their readers’ trust. Not only will this trust result in more readers, but it may help you make more money.
A quality blog with a proven readership is far more likely to attract advertisers.

3. Your Blog Will Load Faster

Few things are as frustrating as waiting for a website to load. Even a few seconds can seem like an eternity to most web users.

Web designers can help you optimize your images and tailor your URLs so that your readers can access your great content in a flash.

4. No Need to Worry About Sitewide SEO Compliance

Not only will the help of web designers speed your site up, but a redesign may result in better search rankings.

Website designers can help you improve your on-site SEO in a variety of ways, including adding markup structures that are web crawler friendly and creating sitemaps.

5. Website Designers Can Help Reinforce Your Brand

You may think of yourself as a blogger or content creator, but you’re also a brand. Everything you put on your blog reinforces or detracts from that brand.

Web designers can help your blog better represent the ideals and beliefs you’d like to portray through the use of color, fonts, and more.

Revamp Your Blog With Professional Assistance

Partnering with a website designer is a fantastic idea for bloggers of any scale.

Whether you’re a small blogger hoping to grow or an established blogger hoping to make it even bigger, a web designer can help you get where you want to be.

Now all that’s left is to create great content! Check out our article on writing SEO-friendly posts to learn more.