How to Market Your Art Online and Get Noticed Today
25% of the global population shop online.
You have put in a lot of effort, energy, and time in creating your art. You need the whole world to see it.
If you are an established artist, it is relatively easy for you to be noticed. However, if you are just starting to get your work out there, you will need to implement more strategies. This article will provide you with tips on how to market your art.
How to Market Your Art: Have a Fantastic Portfolio
When you create art, you can easily include it in your online portfolio. The internet and globalization have made the world a small village.
Previously, you could only rely on selling your work within your country. Today, you can sell it all over the world. This means you need to network, submit your work to art competitions, and post it on your website and social media profiles.
This guarantees that you will have a place to direct anyone who wants samples of your work. Remember that this portfolio will act as your first impression. It, therefore, needs to be a good one. Here are some ways you can do it:
- Display on platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter
- You may also start writing a blog on your website to drive traffic and get your work noticed
- Post new jobs regularly
- Engage your followers by responding to comments and answering questions
- Ensure the website is optimized for all devices
- Allow customers to pay via online payment methods
Join Global Online Art Platforms
Joining global online art platforms is an excellent way to get noticed. Most of these platforms allow you to sign up and use their services for free.
Here, you can easily get discovered by thousands of art collectors who visit the website. When you upload your art, you are creating a legacy and your art will live long in the virtual world.
Make It Easier For Your Fans to Market You
The best way to get your work out there is to get your fans on social media to share your work on their timelines.
A single person can have thousands of followers on social media. What if all these followers see your art? It will increase your chances of getting your work sold.
Therefore, your website should have a “share to social media” button to make it easier for your visitors to share the work.
Ensure Your Website Is SEO Friendly
The easiest way for you to get noticed online is to make sure that your website is SEO friendly.
There are various tactics that you can use, including the use of keywords and LSI keywords. This will put your work among the first ten websites for each search in your category. For more tips on how to track your SEO keywords, check out this guide.
Marketing Your Art
Getting your work noticed as an artist is not as difficult as most people presume. You could also have a call to action at the bottom of each post where you ask visitors to share the work.
If you need tips on how to market your art or need a platform to showcase your work, please explore our blog.
